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ShortsTV: short film cable and satellite television channel

"ShortsTV is the global home to short film, where short stories come to life in stunning high definition. Available across the USA and Europe, the channel brings audiences captivating contemporary short form content from filmmakers across six continents. Following unprecedented growth in the demand for short films, it is now available to 40 million homes and is successfully entertaining over 11 million subscribers. ShortsTV is a world–leading short film media group, designed with movie enthusiasts and experimental 'lean forward' viewers in mind. Combining cutting edge short films with new spectacular HD technology, audiences of all ages can expand their viewing pleasure from the comforts of their own home, or on the move through mobile devices. ShortsTV obtains only high quality live action, animation, and documentary movies from the world's most famous film festivals and independent suppliers. Through the acquisition of these films, the channel offers professional short filmmakers an unparalleled commercial medium to develop their careers.

ShortsTV is owned and operated by Shorts International Ltd, headquartered in London with its US head office in Los Angeles. Since 2006, Shorts International has produced the OSCAR Nominated Short Film theatrical release, distributing it to cinemas across North America and Europe with its special global media partners. In 2008, Shorts International became one of the earliest iTunes movie partners, bringing hundreds of the world's best independent shorts to the iTunes audience, years before the iTunes Movie Store launched. The films are now available in 54 countries worldwide."


2006Belgiumcable television • Chellomedia • commercial medium • East AfricaEuropefilm festival • film school shorts • filmmakerFrance • independent shorts • iTunes Movie Store • lean forward viewers • LondonLos AngelesLuxembourgmedia distribution • movie enthusiasts • Netherlands • NextGen Communications (Romania) • North America • Numericable (France) • Numericable Belgique • Numericable Luxembourg • professional short filmmakers • Romaniasatellite televisionshort film makershort films • Shorts International Ltd • ShortsHD • ShortsTV • Telenet (Belgium) • television channeltelevision programming • TTNet (Turkey) • Turkey • UPC Netherlands • USA • Zuku Amazing (East Africa)


Simon Perkins
11 NOVEMBER 2008

Advertising and globalisation in India

"This study explores the profile of contemporary advertising in India in the wider context of trends in international advertising, the recent changes in Indian economy and society, and issues concerning the cultural impact of foreign advertising in India. Findings are complemented with a case study of outdoor advertising collected in two visits to India in 2000 and 2001. In the 1990s India has witnessed a massive expansion of advertising, and the advertising sector has quickly been taken over by foreign advertisers and agencies that are affiliated with foreign advertising agencies. The whole advertising sector demonstrates a remarkable degree of concentration. There has been a rapid expansion of the television and satellite television in the 1990s but print is still the dominant media. The profile of most advertised products is dominated by advertising for personal products. The strategies used in India have undergone significant change in recent years, and there has been increased customisation to the local culture alongside a major intensification of strategies aimed at targeting rural markets, to stimulate the purchase the products of foreign companies."
(Lynne Ciochetto, 2004)



2004advertisingbillboardbrandingcultural change • EASAS • economic expansion • economy • foreign advertising • globalisationIndiamarketoutdoor advertisingpost-colonialisation • rural markets • SASNET • satellite televisionSouth Asia • Swedish South Asian Studies Network • television


Simon Perkins

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