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Which clippings match 'Flash Mobs' keyword pg.1 of 1
04 DECEMBER 2014

Michael Seemann: Knowing Is Asking the Right Questions

"Proposition: In the Old Game, it was important who was storing which information and to what purpose. But what counts in the New Game, by that measure, is how information is retrieved. This shift of focus does not only change our attitude towards knowledge, but also touches on the power structures inherent in any kind of knowledge."

(Michael Seemann, 2014, p.25)

Michael Seemann (2014). 'Digital Tailspin: Ten Rules for the Internet After Snowden'



2014 • ableism • algorithmic transparency • algorithmically filtered content • Angelina Atanasova • antifragility • bad ass mother fucker • big datacommon good • control over the digital world • Costanza Hermanin • culture of the query • data • data commons • database programmes • digital tailspin • distributed realities • Edward SnowdenEli PariserEvan Rotheveryday racism • Facebook timeline • fhashtag revolutions • filter bubbles • filter sovereignty • flash mobsflexibility • Hadoop • individual standpoints • information retrieval • Jane Bambauer • knowledge is power • Kontrollverlust • loss of control • MapReduce • Michael Seemann • Open Data City • open source softwareopenness • our attitude towards knowledge • political power of data analysis • power structures • query algorithm • radical new ethics • Roland Fryer • search • search field • self-affirmative echo chamber • self-determination • selfish participants • spontaneous network phenomena • Steven Levitt • tailspin • top-down hierarchies • tragedy of the commonstransparency


Simon Perkins
21 JANUARY 2013

Hyper-connectivity is transforming the nature of identity

"Social networks such as Facebook and on–line gaming are changing people's view of who they are and their place in the world, according to a report for the government's chief scientist. The report, published by Prof Sir John Beddington, says that traditional ideas of identity will be less meaningful. ... It states that the changing nature of identities will have substantial implications for what is meant by communities and by social integration.

The study shows that traditional elements that shape a person's identity, such as their religion, ethnicity, job and age are less important than they once were. Instead, particularly among younger people, their view of themselves is shaped increasingly by on–line interactions of social networks and on online role playing games.

The study found that far from creating superficial or fantasy identities that some critics suggest, in many cases it allowed people to escape the preconceptions of those immediately around them and find their 'true' identity. This is especially true of disabled people who told researchers that online gaming enabled them to socialise on an equal footing with others."

(Pallab Ghosh, 21 January 2013, BBC News)



2013civic engagementcountry of origincultural identitycyberpsychologyDepartment for Business Innovation and Skills (BIS) • differently enabled • digital identitydisability and social networksethnicityflash mobs • Future Identities (report) • Government Office for Sciences Foresight • greater connectivity • hyper-connectivity • hyperconnectedidentity constructionidentity performanceinterlinked dataInternet • John Beddington • LARPoccupational identitiesonline and real world identitiesonline interactions • Pallab Ghosh • personal life • place in the world • religious identity • role playing gamessmart mobssmart phonesocial changesocial cohesionsocial exclusionsocial identity • social integration • social networking sitessocial networkstraditional society • work identities • workplace


Simon Perkins
09 JULY 2012

Caine's Arcade: a cardboard arcade made by a 9-year-old boy

"9–year–old Caine Monroy spent his summer vacation building an elaborate cardboard arcade inside his dad's used auto parts store. The entire summer went by, and Caine had yet to have a single customer. Then, on the last day of summer, a filmmaker named Nirvan stopped to buy a door handle for his car. Caine asked Nirvan to play, and Nirvan bought a $2 FunPass, becoming Caine's first customer. Inspired by Caine's creativity, Nirvan came back to make a short film about Caine's Arcade and organized a flashmob to surprise Caine with lots of customers."



Simon Perkins
09 NOVEMBER 2008

Viral marketing is much easier to tell stories about than to implement

"Viral marketing has generated a lot of excitement in recent years, in part because it seems like the ultimate free lunch: Pick some small number of people to 'seed' your idea, product, or message; get it to 'go viral'; and then watch while it spreads relentlessly to reach millions, all on a shoestring marketing budget.

Adding to this intuitive appeal, viral ideas, products and media also make compelling stories. 'Flash mobs', started by Bill Wasik as something between a social experiment and an art project, became popular in New York City in the summer of 2003, and then spread around the world as imitators as far afield as Asia, Europe, South America, and Australia copied Wasik's idea. Amusing videos like the 'Star Wars Kid', and entertaining or controversial websites like Jib Jab's 2004 election spoof and '' also started from small initial groups of people and ultimately attracted millions of unique visitors, often generating additional exposure from an interested mass media. And viral email forwards, like one initiated by a customer who ordered Nike shoes customized with the word 'Sweatshop', or another describing an intimate exchange between a London lawyer and his onetime girlfriend, made news headlines and generated considerably notoriety for its authors, after reaching a global audience of millions via word–of–mouth networks.

Viral marketing, however, is much easier to tell stories about than to implement. For every high profile example of a viral product, there are many more unsuccessful attempts that one never hears about. Moreover, predicting which of these attempts will succeed and which will not is extremely hard, if not impossible–even for experienced practitioners. After the fact, it is usually possible to understand what was entertaining, titillating, or otherwise intriguing about a given viral entity; but it is rarely obvious in advance. For example, in a recent 'contagious media' contest conducted by the media art nonprofit, a roomful of subject matter experts failed to predict which of 60 submitted websites would generate the most page views. Even creators of successful viral projects are rarely able to repeat their success with subsequent projects. Indeed, looking across a wide range both of successful and also unsuccessful attempts over the past several years, there is little in the way of attributes to which one might ascribe consistently viral properties. As a result, is extremely difficult, and perhaps impossible to consistently create media that will spread virally from a small seed to millions of people.

Thus as appealing as the viral model of marketing seems in theory, its practical implementation is greatly complicated by its low success rate–a problem that is exacerbated by the constraints imposed by the commercial, political, or social agendas inherent to marketing campaigns. One may need to design and conduct dozens or even hundreds of such campaigns before one of them succeeds; and even if a campaign is successful at spreading it still might not propagating the desired message of the advertiser."
(Duncan J. Watts, Jonah Peretti, and Michael Frumin)


ig seed • Collective Dynamics Group • contagious media • exposureflash mobs • Frumin • go viral • mass mediamedia artNike • Peretti • popularityseed • Star Wars Kid • viral • viral email forwards • viral marketing • Wasik • Watts • word-of-mouseword-of-mouth


Simon Perkins
15 DECEMBER 2005

(un)Smart-Mobs: text-messages used to incite racial violence at NSW's Cronulla Beach

"Come to Cronulla this weekend to take revenge. This Sunday every Aussie in the Shire get down to North Cronulla to support the Leb and wog bashing day ..."
(anonymous text message, circulated between 5–10 December 2005)

Fig.1 Sydney Morning Herald's Photographer Andrew Meares captures the fury of the Cronulla riots.

[The use of mobile telephone text messages to incite racial hared at North Cronulla beach in Sydney, Australia is a good example of what Howard Rheingold calls 'Smart–Mobs'. Although it is clear in this case that the content of the messages has very little to do with being smart, the fact that groups of individuals are able to self–organise in a decentralised way is. Such technology allows individuals to form groups in an ad–hoc manner (in this case, groups of foolish red–necks), which is significant given the centralised nature of most other communication avenues.]



2005ad-hocAlan Jones • Andrew Meares • Australiabelligerencebigot • Cronulla • deindividuationfearflash mobsHoward RheingoldmobilenationalismNSWpatriotismracismsmart mobsSydneytext messageviolenceviral

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