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Which clippings match 'Ideologies' keyword pg.1 of 1
14 OCTOBER 2017

Media and Interpellation

"Many theorists have taken Althusser's notion of ideology and interpellation, shifted the focus away from the state, and applied it to various kinds of media texts. In this vein, cultural theorists such as Max Horkheimer and Theodor Adorno have argued that the homogeneity of mass media interpellate passive subjects who desire reoccurring tropes and predictable story lines which only serve to further stultify them (1979). 5 They are particularly sympathetic to those exploited in capitalist society, lamenting how 'capitalist production so confines them, body and soul, that they fall helpless victim to what is offered them.' (Adorno and Horkheimer, 1979:8). Yet the common people's acquiesce to the culture industry only perpetuates their conditions, and Adorno and Horkheimer proceed to argue, 'immovably, they insist on the very ideology which enslaves them. The misplaced love of the common people for the wrong which is done them is a greater force than the cunning of the authorities' (Adorno and Horkheimer, 1979:8). Like Althusser, Adorno and Horkheimer argue that the proletariat submit to ideologies that interpellate them as passive, and thus comply with their own domination. Similarly, David Gauntlett describes how 'interpellation occurs when a person connects with a media text: when we enjoy a magazine or TV show, for example, this uncritical consumption means that the text has interpellated us into a certain set of assumptions, and caused us to tacitly accept a particular approach to the world.' (Gauntlett, 2002: 27). Here, Gauntlett seems to echo Adorno and Horkheimer's argument that media consumers unquestioningly accept a medium's subject positioning of them as passive viewers."

(Cindy Nguyen, The Chicago School of Media Theory)



acquiesce • capitalist machinery • capitalist production • capitalist society • Chicago School of Media Theory • common people • cultural theorists • culture industry • David Gauntlett • domination • helpless victim • homogeneity of mass media • ideologiesideologyinterpellationLouis Althusser • manipulative media techniques • mass media homogeneity • mass media manipulation • Max Horkheimer • media consumers • media textpassive consumption • passive subjects • passive viewers • predictable story lines • proletariat • reoccurring tropes • stultify • subjugationTheodor Adorno • uncritical consumption • unquestioningly accept


Simon Perkins
20 NOVEMBER 2014

The Pervert's Guide to Ideology

"Starting from the provocative premise that political and commercial regimes regard us as 'subjects of pleasure', controlling us by offering us enjoyment, director Sophie Fiennes and charismatic philosopher Slavoj Žižek repeat the formula of their 2006 collaboration, The Pervert's Guide to Cinema.

The quirky, genial Žižek employs cleverly chosen clips from a huge variety of movies – including Brazil, M*A*S*H, The Sound of Music, and Brief Encounter – to illustrate his fascinating monologue, frequently appearing on sets and in costumes which replicate scenes from the films in question. For example, dressed as a chubbier, bearded Travis Bickle, he expounds the darker subtexts of Taxi Driver's plot from within the anti–hero's grotty apartment. This entertaining approach helps to ensure that what might otherwise have been a dense, even daunting intellectual challenge is actually an engaging and unexpected delight."

(The Institute of Contemporary Arts)



2012 • A Brief Encounter (1945) • anxieties • atheism • bloodbath • Brazil (1985)capitalism • catholicism • cinematic fantasies • consumerism • critical interpretation • critique of ideology • cultural critic • cultural critique • cultural theorist • daisy-chained improvisations • desire • dissident • documentary filmenculturation • enjoyment • Ethel Sheperd • fatigues • fears • flights of fancy • hegemonic discourseheroiconographyideological messageideological systemsideologiesideology • If (1968) • impulse of capitalism • Jaws (1975) • Kinder Eggs • Lucy Von Lonkhuy • MASH (1970) • NaziNazi GermanyNazi propaganda filmsnews footageOccupy Wall Street • Ode to Joy • prevailing ideologies • promise of fulfillment • propagandapsychoanalysis • psychoanalyst • psychoanalytic critic • pursuit of enjoyment • Rammstein • readable experience • rebel • Seconds (1966) • secret message • simple pleasures • Slavoj Zizek • Slovene • Slovenian • Sophie Fiennes • Soviet Russiasubconscioussubtext • tacit understanding • Taxi Driver (1976) • The Dark Knight (2008) • The Fall of Berlin (1950) • The Last Temptation of Christ (1988) • the otherThe Perverts Guide to Ideology (2012) • The Searchers (1956) • The Sound of Music (1965)They Live (1988) • Titanic (1997) • Triumph of the Will (1935) • unconscious desires • underdog • unseen depths • villain • violent outsider • West Side Story (1961) • Zabriskie Point (1970)


Simon Perkins

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