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Which clippings match 'Train' keyword pg.1 of 2
08 DECEMBER 2014

Daniel Crooks: digital divisionism and image transposition

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ACMI • ACMI (Australian Centre for the Moving Image) • Anna Schwartz Gallery • Aotearoa New Zealand • Auckland Institute of Technology • Brothers Quay • chronophotography • computational imaging • Daniel Crooksdivisionism • Fine Arts Museums of San Francisco • flatbed scanner • hand-held scanner • Hastings • image stretchingJan Svankmajermotion studiesNew Zealand artistphotocopy • post camera imaging • scanningslit-scan • spatial distortion • tai chi • time as spacetime-motion studiestrain • transposition • Victorian College of the Artsvideo and digital artvideo artistvisual spectacleZbigniew Rybczynski

CONTRIBUTOR

Simon Perkins
20 NOVEMBER 2012

Dumb Ways to Die ad becomes surprise hit

"'Set fire to your hair, poke a stick at a grizzly bear ... Dumb ways to die ... dumb ways to die–ie–ie.' If the chorus isn't stuck in your head, it will be soon. Melbourne Metro Trains' darkly cute – and irksomely catchy – new ad for transport safety has gone viral, notching up a whopping 4.2 million YouTube views in less than a week. And nobody is more stunned by its success than the man behind the music, Sydneysider Ollie McGill. The Cat Empire keyboards player was commissioned to write the score to accompany lyrics to the McCann Group's new ad and has watched Facebook likes, Twitter shares and YouTube hits skyrocket as word of the animated video has spread like wildfire. ... In the ad, cartoon characters meet their ends in a number of colourful, sardonic ways, including a couple of nasty mishaps on train tracks, while the sweet chorus, 'dumb ways to die ... ' is instant earworm material."

(Daisy Dumas, 19 November 2012, Fairfax New Zealand Ltd.)

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20122D animationadadvertisementanimated videoanimationAustraliabearblack humourcartooncartoon characters • catchy • character animationcomedydark comedy • darkly cute • deathdie • dumb • dumb ways to die • earworm • episodic structuregone viral • Horrible Histories • humouriTunesMcCann Groupmeet their endsMelbourne • Melbourne Metro Trains • mistakes to avoidmusic videonasty mishaps • Ollie McGill • parablepublic service announcementsafety • sardonic • songwriter • stupid deaths • The Cat Empire • traintrain station • train tracks • transport safety • Wahroonga

CONTRIBUTOR

Simon Perkins
29 SEPTEMBER 2012

Tunnel Vision: Metro Zoetrope

"I first noticed subway tunnel wall animations in Boston, where the long gaps between stations on the MBTA Red Line provides a captive audience. The animation, composed of dozens of stills that simulated movement as the train zoomed by, was an ad. The message: visit Vermont and its great outdoors, which certainly must have resonated with more than a few claustrophobes riding the crowded rush hour rails.

Animated ads in subway tunnels are expensive, both to design and install, which helps explain why the Vermont ad's successor, a campaign for a movie 'coming to theatres' last February, was only removed recently – with no ready replacement. But the medium is a popular one, if only because it's relatively novel and rare. Examples from Budapest, Hong Kong, Kiev, L.A., Tokyo, and Washington, D.C. have been enthusiastically documented for upload to YouTube. And given that cash–strapped transit agencies have allowed almost every other subway surface to be colonized by ad space, including seats and whole exteriors of rolling stock, it was almost a logical next step.

Much of the credit for introducing these flipbook or zoetrope–like ads goes to two independent innovators: New York astrophysics student Joshua Spodek and Winnipeg animator Bradley Caruk. Spodek's ads debuted in Atlanta in 2001; his company, Sub Media, continues to produce similar ads today. In 2006, Caruk won a Manning Innovation Award for his concept, which his partner, Rob Walker, first thought up while staring at the blank walls of Paris' Metro. The company they co–founded, SideTrack Technologies, set up its first system in Kuala Lumpur and has since opened others across the United States – and beyond, to London, Rio de Janeiro, and cities in Mexico."

(Christopher Szabla, Urbanphoto, 20 November 2010)

Fig.1 Bill Brand, "Masstransiscipe" New York subway installation.
Fig.2 New ad–places in the tunnel. // Новые рекламные площади в тунеле киевского метро. Между станциями Лукьяновская и Львовская Брама
Fig.3 "Tokyo Subway Ad ", Uploaded by ivanptse on 19 Apr 2008.
Fig.4 "Target ad, on the washington D.C subway.", Uploaded by kikyobackfromthedead on 1 Sep 2006.

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adad spaceanimated adanimation • Atlanta • between • blank wall • Boston • Bradley Caruk • Budapest • captive audience • creative advertisingflick bookflip bookHong Kong • Joshua Spodek • Kiev • Kuala Lumpur • linear zoetrope • LondonLos Angeles • masstransiscope • MBTA Red Line • Mexicomotion graphicsNew York subwayParis • Paris Metro • patternperceptual organisationrapid transit systemRio de Janeiro • Rob Walker • rolling stock • SideTrack Technologies • stop frame • Sub Media • subway • subway tunnel • Tokyotrainwall animationsWashington DCzoetrope

CONTRIBUTOR

Simon Perkins
30 OCTOBER 2010

Media literacies are neither intuitive nor passive

"Conventions in media serve as a kind of shorthand between creator and audience: In order to understand and enjoy novels, films, theaters, audiences must be able to 'read' the conventions of these media. Though early filmgoers did not understand that the train coming toward them in the Lumiere Brothers' L'Arrivée d'un train à La Ciotat (1895) was merely a projected moving image on a two–dimensional surface, today's cinema audiences are accustomed to the language of film. Media consumers frequently take these conventions for granted, yet, as Sturken and Cartright have pointed out; media literacies are neither intuitive nor passive. Producers invent conventions and visual languages with which viewers must actively engage in order to construct meaning (2001). Audiences must become complicit in these conventions, engaging in what Janet Murray describes as the 'active creation of belief' (1997, 110)."

(Celia Pearce, Georgia Institute of Technology)

Celia Pearce. 'Spatial Literacy: Reading (and Writing) Game Space'

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1895 • active creation of belief • another dimensionarriving trainaudienceCelia Pearcecinemacommunication • construct meaning • conventions • conventions in media • Georgia Institute of TechnologyheterotopiaJanet Murray • L Arrivee d un train en gare de La Ciotat • language of film • Lisa Cartwright • Lumiere Brothers • Marita Sturken • mediamedia literaciessilent filmspectacletraintrain arrivaltrain stationvisual communicationvisual depictionvisual languagevisual literacy

CONTRIBUTOR

Simon Perkins
27 NOVEMBER 2009

In 70 years humans eat 1,400 times their weight

An "illustration from Fritz Kahn's encyclopediatic series of books 'Das Leben des Menschen; eine volkstümliche Anatomie, Biologie, Physiologie und Entwick–lungs–geschichte des Menschen' (The Life of Humans: A Popular Anatomy, Biology, Physiology and a History of the Development of Humans) titled 'In 70 Years the Man Eats 1,400 Times its Weight' which purports to show the amount of food the average man eats in 70 years as train cars full of food."

(Frank Sayre, toomanyinterests)

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1926 • 70 • anatomybiologyconsumption • Das Leben des Menschen • datadesigndiagrameatingencyclopaediafoodFritz Kahnhumanillustrationinformation graphicsphysiologysciencesustainabilitytrainvisual communicationvisual depictionvisual designvisualisation

CONTRIBUTOR

Simon Perkins
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