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Which clippings match 'Augmented Reality Experience' keyword pg.1 of 1
13 FEBRUARY 2017

Window to the World: a speculative augmented reality experience

"In a concept project, Toyota Motor Europe and the Copenhagen Institute of Interaction Design envision car windows as touchscreens that allow passengers to interact with the passing scenery.

Dubbed the 'Window to the World,' the glass would be used like an Etch-a-Sketch toy, where riders can trace objects they see outside to create a drawing. They would also be able to see a zoomed view of distant objects or gauge their distance from the vehicle."

(Los Angeles Times, 23 July 2011)

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TAGS

2011augmented reality experience • augmented reality technology • award winnerscar • car window • children • condensation • Copenhagen Institute of Interaction DesignCore77doodle • draw pictures • drawing with your finger • Etch-a-Sketch • fingersglass • interactive canvas • Kansei Design Division • kids • long journeys • new theoretical technology • passengers • shapesspeculative designToyota • Toyota Motor Europe

CONTRIBUTOR

Simon Perkins
13 NOVEMBER 2014

Shocking augmented reality experience greets London commuters

"Pepsi Max has gone straight to the top of this week's Viral Video Chart with its 'unbelievable bus shelter' which hoodwinked Londoners into thinking they were witnessing everything from an alien invasion to a loose tiger running in their direction.

The drinks brand rigged up a bus stop in the middle of central London with convincing digital technology which gave commuters the allusion that they were looking through a pane of glass to the world outside, when really they were seeing a digital display. A variety of awesome effects were then played onto the display to give the unsuspecting victims a fright."

(Staff Writer, 27 March 2014, The Drum)

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TAGS

2014advertisingadvertising campaignadvertising conceptsadvertising in public spacesalien invasionaugmented realityaugmented reality experiencebody language • bus shelter • bus shelterscommuterdigital screensexperience creationexperience design • fright • frighteningLondon • New Oxford Street • nonverbal communication • outlandishPepsi • Pepsi Max • reactions • show (spectacle)stuntsurprisetiger • unbelievable • unbelievable scenarios • viral video

CONTRIBUTOR

Simon Perkins
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