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Which clippings match 'Obesity' keyword pg.1 of 1
16 MARCH 2014

US Corn Refiners seek to sweeten image through product rename

"High fructose corn syrup, essentially a liquid alternative to sugar that is derived from corn kernels, is known in Europe as glucose–fructose syrup or isoglucose. Thousands of popular foods, ranging from crisps to bread products, sweets and prepared meals, contain the ingredient. But sales have fallen sharply in the US amid attacks on the substance by campaigners who link it to America's twin epidemics of obesity and diabetes."

(Andrew Clark, 15 September 2010, The Guardian)

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2010 • American Medical Association • Archer Daniels Midland Company (ADM) • Audrae Erickson • bakery products • beet sugar • branding makeover • bread • candy • cane sugar • Cargill Inc • Centre for Science in the Public Interest • corn • corn kernel • Corn Refiners Association • corn starch • corn sugar • corn syrup • CRA • crisps • diabetes • drinks and snacks • food • Food and Drug Administration (FDA) • food companies • food ingredientfood production • fructose • fructose corn syrup • Gatorade • glucose • glucose syrup • glucose-fructose • glucose-fructose syrup • health awarenesshealth riskhealthy habits • HFCS • high fructose corn syrup • high fructose corn syrup (HFCS) • high fructose maize syrup • isoglucose • name change • natural ingredient • nutritionobesity • pre-cooked meals • pre-prepared mealsproduct rebrandingre-brandre-branding • rebranding • soda pop • soglucose • Starbuckssubstance • sucrose • sugar • sweet tooth • sweetener • sweets • syrup • Tate and Lyle • The Guardian • ubiquitous sweetening ingredient • US Corn Refiners Association (CRA)

CONTRIBUTOR

Simon Perkins
14 JANUARY 2014

Moscow metro launches 'Squat to ride' Sochi promotion

"As part of the zealous promotion for Russia's upcoming Sochi Olympics spectacular, the Moscow metro is offering an alternative to its ticket machines and their queues. It is combining a keep–fit theme and making an attractive offer to commuters; get some gain from the pain and ride the train for free."

(Euronews, 08 November 2013)

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2013advertising in public spacesawareness campaignawareness raisingcommutercreative advertising • Euronews • exercise • exercise machinehealth awareness • health promotion • keep-fit • Maria Kiseleva • metro • Moscow • Moscow Metro • obesityOlympic GamesOlympic Games 2014promotionpublic healthpublic spaceRussia • Russian Olympic Committee • Sochi 2014 Olympic • Sochi Olympics • sport • squat to ride • squats • ticket • ticket machine • ticket purchasingtrain station • train travel • Vystavochnaya station

CONTRIBUTOR

Simon Perkins
03 NOVEMBER 2012

Fallen Princesses: reimagining the everyday life of iconic characters

"Her two recent projects are 'Fallen Princesses', 2009 and 'In the Dollhouse', 2011. 'Fallen Princesses' is an ironic look at children's parables, from Grimm fairy tales to Walt Disney. By placing iconic characters such as Little Red Riding Hood or Snow White in modern situations, the series became a commentary on such everyday scourges as poverty, obesity, cancer and pollution."

(Saatchi Art)

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TAGS

2009 • Ariel • Brothers Grimm • cancer • childrens parables • Cinderellacritical reinterpretationcultural critiqueculture jamming • Dina Goldstein • everyday lifefairy tale charactersfairy talesfairytale • Fallen Princesses (2009) • iconic characters • In the Dollhouse (2011) • Jacob Grimm • Jasmine • Little Red Riding Hoodmodern situationsobesity • photographic series • photography • Pocahauntas • pollutionpovertyprincess • Rapunzel • reimaginedreimaginingsSaatchi Artshipping (fandom)Sleeping BeautySnow White • The Princess and the Pea • Walt Disney • Wilhelm Grimm

CONTRIBUTOR

Simon Perkins
07 NOVEMBER 2008

Miscellany blog: striking advertising and design images

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CONTRIBUTOR

Simon Perkins
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