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Which clippings match 'User Attitudes' keyword pg.1 of 1
12 NOVEMBER 2012

What is Sentiment Analysis?

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TAGS

2012 • affective state • affinity analysis • appraisal theory • attitudescalmness • Chris Manning • computational linguistics • consumer confidence • content analysis • contextual polarity • correlationsCoursera (provider) • Dan Jurafsky • dispositions • emotional effect • emotional state • evaluation • Gallup Poll • intended emotional communication • judgmentmotivational needsnatural language processing • opinion extraction • opinion mining • personal preference • positive effectspredictive analytics • product aspects • product attributes • product search • sentiment analysisStanford Universitystock market • subjective information • text analysis • Twitter sentiment • user attitudesuser perspectiveusers and products

CONTRIBUTOR

Simon Perkins
27 APRIL 2011

User-Centred Design: Personas

"Personas are 'hypothetical archetypes' of actual users. They are not real people, but they represent real people during the design process. A persona is a fictional characterization of a user.

The purpose of personas is to make the users seem more real, to help designers keep realistic ideas of users throughout the design process. Personas have proper names (that are often catchy and related to their user group name, for example, Hanna Reed–Smith, Human Resources Specialist) and are represented with pictures. Designers and evaluators refer to personas when considering design specifics; for example, 'Would Hanna know to click on that button to add a new employee?' Personas put a name, face, and characteristics on users to keep the users in the forefront of design decisions."

(Shawn Lawton Henry)

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TAGS

accessibility • analysis phase • archetypal charactersarchetype • brand loyalty • catchy names • characteristicsdemographics • design hypotheticals • design methoddesign processdesign techniquedisability • experience levels • fictional account • fictional characterisation • fictional scenarioshuman factorshuman-centred design • hypothetical archetypes • market segmentation • marketing personas • marketing teammotivational needs • personal details • personas (UCD)product developmenttarget audiencethinking tooluser analysisuser attitudesuser behavioursuser demographics • user goals • user group name • user groupsuser motivationsuser perspective • user profile • User-Centred Design (UCD)

CONTRIBUTOR

Simon Perkins
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