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Which clippings match 'Virtual Store' keyword pg.1 of 1
04 DECEMBER 2012

Vodafone Romania launches digital library at Bucharest metro

"Vodafone Romania, in collaboration with the local publishing house Humanitas, launched 'Biblioteca digitala Vodafone', a digital library that is accessible in a unique space located at the Piata Victoriei subway station in the capital Bucharest. ... At the Vodafone digital library, those interested in the service should scan the QR code placed on the book they are interested in. Users will thus be directed to the mobile website www.bibliotecapemobil.ro, where they can download a free version of the book in pdf, epub and audio formats. ... Data traffic within the mobile web site is free until 31 October for Vodafone Romania customers. Vodafone's digital library is available to the public until 31 October [2012].

The digital library has been developed in partnership with Humanitas and local subway company Metrorex and with the support of McCann Ericsson Romania."

(Telecompaper, 22 August 2012)

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TAGS

2012 • Biblioteca digitala Vodafone • Bucharest • digital booksdigital librarydigital storefront • Editura Humanitas • Ericsson Ltd • McCann Ericsson Romania • McCann Groupmetro station • Metrorex • Piata Victoriei • QR codesretail conceptsRomaniasubway stationtechnology convergencevirtual libraryvirtual storeVodafone

CONTRIBUTOR

Simon Perkins
09 SEPTEMBER 2011

Tesco opens virtual store in South Korea

"Tesco Homeplus in South Korea has opened what it claims is the world's first virtual store in Seoul subway, following an initial trial in July.

Using the walls of the Seonreung subway station in downtown Seoul, Tesco has displayed more than 500 of its most popular products with barcodes which customers can scan using the Homeplus app on their smartphones, then get it delivered to their homes.

It opens on the same day that in the UK Ocado unveiled its virtual shopping wall at London's One New Change shopping centre.

In Seoul, Tesco shoppers scanning products on their way to work can get a delivery that evening if the order is placed before 11.30am. The store will be open for three months.

It follows an advert Tesco ran in South Korea in July for a virtual shopping wall, created by Cheil Worldwide. The initial launch created excitement so Tesco decided to push ahead with a full launch."

(Jennifer Creevy, 25 August, 2011, Retail Week)

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TAGS

2011barcode • Cheil Worldwide • digital storedigital storefrontdigitally enhanced shop • downtown Seoul • dwell time • home delivery • Homeplus app • Koream-commercemobile commercenon-place • One New Change (shopping centre) • QR codesQuick Response coderetail conceptsretail spaceretail storeretailing • Seonreung subway station • Seoulshoppingshopping experiencesingle-minded spacesSouth Koreastore of the futurestorefrontsubwaytechnological innovationTesco • Tesco Homeplus • UK Ocado • virtual shop • virtual shopping • virtual shopping wall • virtual store

CONTRIBUTOR

Simon Perkins
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