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Which clippings match 'New York Subway' keyword pg.1 of 1
19 SEPTEMBER 2014

New York City Transit Authority Graphic Standards Manual

"In the 1960s, the New York subways were a mess, sign–wise. Station names and metro lines were spelled out in a hodgepodge of sizes, shapes, and styles. The original mosaic tiles had been joined by cut stone and terracotta–all of which clashed with newer enamel signs. They were not only inconsistent in terms of style but also in where they were placed, so straphangers didn't know where to look for directions on how to get from point A to point B.

In 1970, following the merger of the IND and BMT lines, the Metropolitan Transit Authority (MTA) hired Massimo Vignelli and Bob Noorda, designers at the firm Unimark, to put an end to the typographic chaos. The system they devised still informs signs made today and is painstakingly outlined in a 174–page manual"

(Belinda Lanks, 15 September 2014, Businessweek)

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TAGS

1960s1970Bob Noorda • Brooklyn–Manhattan Transit • Christopher Bonanos • clashing design • communication designdestination identificationdirectional information • directions • fastidious detail • graphic communicationgraphic designer • Hamish Smyth • Helvetica • hodgepodge • inconsistencies • Independent Subway System (IND) • information design • instruction manual • International Typographic Style • Jesse Reed • Kickstarter • letter combination • manualMassimo Vignelli • merger • metro line • metro station • Metropolitan Transit Authority (MTA • Michael Bierutmodern design • modernist graphics • New York City • New York City Transit Authority Graphic Standards Manual • New York subway • Niko Skourtis • official font • organisation and communicationPentagram Designrationalisation • reissue • sans-serif typefacesignagesignage designsigns • spacing • spatial orientation • standards manual • straphanger • style guidesubwaysymbol system • system signage • train station • typographic chaos • typography • Unimark • wayfinding

CONTRIBUTOR

Simon Perkins
21 JANUARY 2014

Observation at high speed: slit-scan photography of passengers waiting at Shinjuku, Alexanderplatz and 42 Street stations

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CONTRIBUTOR

Simon Perkins
29 SEPTEMBER 2012

Tunnel Vision: Metro Zoetrope

"I first noticed subway tunnel wall animations in Boston, where the long gaps between stations on the MBTA Red Line provides a captive audience. The animation, composed of dozens of stills that simulated movement as the train zoomed by, was an ad. The message: visit Vermont and its great outdoors, which certainly must have resonated with more than a few claustrophobes riding the crowded rush hour rails.

Animated ads in subway tunnels are expensive, both to design and install, which helps explain why the Vermont ad's successor, a campaign for a movie 'coming to theatres' last February, was only removed recently – with no ready replacement. But the medium is a popular one, if only because it's relatively novel and rare. Examples from Budapest, Hong Kong, Kiev, L.A., Tokyo, and Washington, D.C. have been enthusiastically documented for upload to YouTube. And given that cash–strapped transit agencies have allowed almost every other subway surface to be colonized by ad space, including seats and whole exteriors of rolling stock, it was almost a logical next step.

Much of the credit for introducing these flipbook or zoetrope–like ads goes to two independent innovators: New York astrophysics student Joshua Spodek and Winnipeg animator Bradley Caruk. Spodek's ads debuted in Atlanta in 2001; his company, Sub Media, continues to produce similar ads today. In 2006, Caruk won a Manning Innovation Award for his concept, which his partner, Rob Walker, first thought up while staring at the blank walls of Paris' Metro. The company they co–founded, SideTrack Technologies, set up its first system in Kuala Lumpur and has since opened others across the United States – and beyond, to London, Rio de Janeiro, and cities in Mexico."

(Christopher Szabla, Urbanphoto, 20 November 2010)

Fig.1 Bill Brand, "Masstransiscipe" New York subway installation.
Fig.2 New ad–places in the tunnel. // Новые рекламные площади в тунеле киевского метро. Между станциями Лукьяновская и Львовская Брама
Fig.3 "Tokyo Subway Ad ", Uploaded by ivanptse on 19 Apr 2008.
Fig.4 "Target ad, on the washington D.C subway.", Uploaded by kikyobackfromthedead on 1 Sep 2006.

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TAGS

adad spaceanimated adanimation • Atlanta • between • blank wall • Boston • Bradley Caruk • Budapest • captive audience • creative advertisingflick bookflip bookHong Kong • Joshua Spodek • Kiev • Kuala Lumpur • linear zoetrope • LondonLos Angeles • masstransiscope • MBTA Red Line • Mexicomotion graphicsNew York subwayParis • Paris Metro • patternperceptual organisationrapid transit systemRio de Janeiro • Rob Walker • rolling stock • SideTrack Technologies • stop frame • Sub Media • subway • subway tunnel • Tokyotrainwall animationsWashington DCzoetrope

CONTRIBUTOR

Simon Perkins
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