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Which clippings match 'Catalogue Website' keyword pg.1 of 1
21 AUGUST 2014

IKEA re-purposes Instagram to create product catalogue site

"Ikea, with the help of ad agency Instinct, created a new website to launch its PS 2014 collection and the website is built entirely through Instagram. The agency released a short video to show how the Instagram site works. Each of the 34 items in the PS 2014 line has its own Instagram account so shoppers can take a closer look at the products and get inspired when decorating their own spaces at home."

(Katie Richards, 27 June 2014, Business Insider Inc.)



2014brand experiencebrand strategycatalogue websiteIKEA • IKEA PS 2014 • Instagram • Instagram account • Instinct (ad agency) • marketing campaign • product collection • product promotion • PS 2014 collection • re-purposere-purpose infrastructureRussiasitelesstaggingwebsite


Simon Perkins
06 FEBRUARY 2012

Pinterest is a new online platform for sharing personal interests

"Pinterest is a virtual pinboard. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests. People use pinboards to plan their weddings, decorate their homes, and share their favorite recipes."

(Ben Silbermann, Pinterest)



Simon Perkins

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