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13 NOVEMBER 2014

Shocking augmented reality experience greets London commuters

"Pepsi Max has gone straight to the top of this week's Viral Video Chart with its 'unbelievable bus shelter' which hoodwinked Londoners into thinking they were witnessing everything from an alien invasion to a loose tiger running in their direction.

The drinks brand rigged up a bus stop in the middle of central London with convincing digital technology which gave commuters the allusion that they were looking through a pane of glass to the world outside, when really they were seeing a digital display. A variety of awesome effects were then played onto the display to give the unsuspecting victims a fright."

(Staff Writer, 27 March 2014, The Drum)

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TAGS

2014advertisingadvertising campaignadvertising conceptsadvertising in public spacesalien invasionaugmented realityaugmented reality experiencebody language • bus shelter • bus shelterscommuterdigital screensexperience creationexperience design • fright • frighteningLondon • New Oxford Street • nonverbal communication • outlandishPepsi • Pepsi Max • reactions • show (spectacle)stuntsurprisetiger • unbelievable • unbelievable scenarios • viral video

CONTRIBUTOR

Simon Perkins
08 APRIL 2011

The Aesthetic Movement: Art for Arts Sake

Exhibition: The Cult of Beauty: The Aesthetic Movement is at the Victoria & Albert Museum, London SW7 from 2 April to 17 July 2011.

"The movement started in a small way in the 1860s in the studios and houses of a radical group of artists and designers, including William Morris and Dante Gabriel Rossetti. These were angry young reformers who explored new ways of living in defiance of the horrendous design standards of the age as revealed in the 1851 Great Exhibition.

Over the next two decades aestheticism burgeoned, drawing in architects and craftworkers, poets, critics and philosophers to create a movement dedicated to pure beauty. The aesthetic movement stood in stark and sometimes shocking contrast to the crass materialism of Britain in the 19th century. "Art for art's sake" was its battle cry, a slogan that originated with the French poet Théophile Gautier."

(Fiona MacCarthy, 26 March 2011, The Guardian)

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TAGS

1860s187719th centuryAesthetic Movementaestheticisationaestheticism • Albert Moore • angular aesthetic • architecture • art fabrics • art for arts sake • art furniture • art historyart movement • Arthur Liberty • Aubrey Beardsley • beautyceramic tile • Christopher Dresser • colour • Cult of Beauty (exhibition) • Dante RossettiDe Stijldecadencedecordecorationdecorative artsdepartment stores • design standards • eclectic mixEdward Burne-Jones • Edward William Godwin • excessexhibitionexoticfine art • Frederic Leighton • Frederick Leyland • frieze • furniture design • George Du Maurier • George Frederic Watts • Gerrit Rietveld • Green Dining Room (1865) • Grosvenor Gallery • interior decorationinterior designJames McNeill Whistler • Japonism • Kate Vaughan • Libertys (department store) • lifestyleLondon • Maurice Maeterlinck • Oscar Wildeoutlandish • painted panels • Patience (1881)peacockperformance art • provincial towns • Punch (cartoon) • pure beauty • Queen Anne style • radical art movement • sensuality • shabby chic • silliness • South Kensington Museum • spectacularstained glass • tenebrous house • The Great Exhibition (1851)The Guardian • Theophile Gautier • turquoise • Victoria and Albert MuseumVictorian artvisual style • Walter Crane • Walter Pater • western art • Whistlers Peacock Room • William Morris

CONTRIBUTOR

Simon Perkins
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