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Which clippings match 'Testing Perpetuates Mediocrity' keyword pg.1 of 1
26 OCTOBER 2014

Donald Norman: The Research-Practice Gulf

"There is a great gulf between the research community and practice. Moreover, there is often a great gull between what designers do and what industry needs. We believe we know how to do design, but this belief is based more on faith than on data, and this belief reinforces the gulf between the research community and practice.

I find that the things we take most for granted are seldom examined or questioned. As a result, it is often our most fundamental beliefs that are apt to be wrong.

In this talk, deliberately intended to be controversial. I examine some of our most cherished beliefs. Examples: design research helps create breakthrough products; complexity is bad and simplicity good; there is a natural chain from research to product."

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TAGS

2010abstract models • applied social science • appropriately complex representationbreakthrough innovation • breakthrough products • call to actionChicagocomplexitydesign and innovationdesign communitydesign conferencedesign practicedesign research • design research conference • designer-centred designdisruptive innovationdogmaDonald Normanethnographic design approach • existing product categories • failure of design research • fundamental beliefs • generalised modelsHCDhuman-centred designideation • IIT Institute of Design (ID) • Illinois Institute of Technology (IIT) • incremental innovationinnovation process • innovative breakthroughs • keynote address • product developmentradical innovationrapid prototypingreal-world designreal-world projectsresearch communityresearch-practice gulf • results-driven • simplicitytesting perpetuates mediocrity • translational engineering • translational sciencewhat designers do • what industry needs

CONTRIBUTOR

Simon Perkins
19 JANUARY 2011

The Fountainhead: parodying the absurdity of easy empiricism

Peter: "What do you think of this building? I'm taking a poll of the guests..." Dominique: – "A what?" Peter: "– A poll of opinion about it". Dominique: "What for? In order to find out what you think of it yourself?" Peter: "We have to consider public opinion, don't we?"

[After approaching Dominique Francon at the Enright Building opening – Peter Keating makes the assumption that Dominique Francon shares his faith in polling for deciding the worth of design.]

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TAGS

audience reaction • audience response • ballot • customer satisfaction • DCD • design by committeedesigner-centred design • Dominique Francon • easy empiricismend user studies • group opinion • impromptu straw poll • investment in mediocrity • limitations of quantitative methodologiesmediocrityopinionopinion pollsPatricia Neal • perpetuating mediocrity • Peter Keating • pollingpollspower without responsibilitypublic decision-making • public opinion • reinforcing prejudice • seeking approval • simple evaluations • straw poll • straw vote • testing perpetuates mediocritytesting processThe Fountainheaduninformed opinionuninformed perspectivesunqualified opinionusability testinguser testinguser-based evaluationwhat I reckon

CONTRIBUTOR

Simon Perkins
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