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Which clippings match 'Qualitative Research' keyword pg.1 of 5
08 OCTOBER 2017

Understanding through Pictures versus an Understanding about Pictures

"When developing qualitative methods for the interpretation of pictures, it seems to be important not to explain pictures by texts, but to differentiate them from texts. Nevertheless, it seems equally important to develop common standards or methodological devices which are relevant for the interpretation of texts, as well as for the interpretation of pictures. Examples of common standards are: to treat the text as well as the picture as a self-referential system, to differentiate between explicit and implicit (atheoretical) knowledge, to change the analytic stance from the question What to the question How, to reconstruct the formal structures of texts as well as pictures in order to integrate single elements into the over-all context, and—last but not least—to use comparative analysis. The application or realization of these common standards and methodological devices in the field of the interpretation of pictures, however, has to be quite different from that of the interpretation of texts, if we intend to advance to iconicity as a self-contained domain, to its inherent laws and to its autonomy independent from texts."

(Ralf Bohnsack, 2008)

Volume 9, No. 3, Art. 26 – September 2008, Forum Qualitative Sozialforschung / Forum: Qualitative Social Research.


Alfred Schutz • analytic mentality • atheoretical knowledge • Bildlichkeit • Charles Goodwin • communicative knowledge • comparative analysis • conjunctive knowledge • conversational analysis • cultural phenomena • documentary meaning • Documentary Method of Interpretation • empirical social sciences • Erving Goffman • Erwin Panofsky • ethnomethodology • formal compositional structure • Forum Qualitative Social Research • Forum Qualitative Sozialforschung • FQS • Gottfried Boehm • Hans Belting • Harold GarfinkelHarvey Sacks • hyper-ritualization • iconic meaning • iconicityiconography • iconology • image-based understanding • immanent meaning • interpretative methods • Karl MannheimKarl Popper • linguistic turn • literal meaning • Martin Heidegger • Max Imdahl • meaning image-based depictions • Niklas Luhmann • Peter BergerPierre Bourdieuplanimetric composition • Praxeological Sociology of Knowledge • qualitative methodsqualitative research • Ralf Bohnsack • research practiceRoland Barthes • self-referential systems • semantic structure • semiotics • sequence analysis • simultaneitysocial phenomenasocial realitysociologysociology of knowledgetacit knowledge • text interpretation • theory of action • Thomas Luckmann • transcontrariness • typification • Umberto Ecovideo analysis • visible phenomena


Simon Perkins
24 APRIL 2016

The Stances of the Observer in Participant Observation

"The degree to which the researcher involves himself/herself in participation in the culture under study makes a difference in the quality and amount of data he/she will be able to collect. GOLD (1958) has provided a description of observer stances that extend Buford JUNKER's explanation of four theoretical stances for researchers conducting field observations. GOLD relates the four observation stances as follows:

At one extreme is the complete participant, who is a member of the group being studied and who conceals his/her researcher role from the group to avoid disrupting normal activity. The disadvantages of this stance are that the researcher may lack objectivity, the group members may feel distrustful of the researcher when the research role is revealed, and the ethics of the situation are questionable, since the group members are being deceived.

In the participant as observer stance, the researcher is a member of the group being studied, and the group is aware of the research activity. In this stance, the researcher is a participant in the group who is observing others and who is interested more in observing than in participating, as his/her participation is a given, since he/she is a member of the group. This role also has disadvantages, in that there is a trade off between the depth of the data revealed to the researcher and the level of confidentiality provided to the group for the information they provide.

The observer as participant stance enables the researcher to participate in the group activities as desired, yet the main role of the researcher in this stance is to collect data, and the group being studied is aware of the researcher's observation activities. In this stance, the researcher is an observer who is not a member of the group and who is interested in participating as a means for conducting better observation and, hence, generating more complete understanding of the group's activities. MERRIAM (1998) points out that, while the researcher may have access to many different people in this situation from whom he/she may obtain information, the group members control the level of information given. As ADLER and ADLER (1994, p.380) note, this 'peripheral membership role' enables the researcher to 'observe and interact closely enough with members to establish an insider's identity without participating in those activities constituting the core of group membership.'

The opposite extreme stance from the complete participant is the complete observer, in which the researcher is completely hidden from view while observing or when the researcher is in plain sight in a public setting, yet the public being studied is unaware of being observed. In either case, the observation in this stance is unobtrusive and unknown to participants. [21]"

(Barbara B. Kawulich, 2005)

Kawulich, B. (2005). 'Participant Observation as a Data Collection Method'. Forum Qualitative Sozialforschung / Forum: Qualitative Social Research, 6(2). Retrieved from



2005 • Barbara Kawulich • Buford Junker • complete observer stance • complete participant stance • confidentiality • data collection method • data collection techniquesdeceptiondistrustfield methods • field observation • field research • field researcher • Forum Qualitative Social Researchgroup membershipobjectivity • observation stances • observer as participant stance • observer stances • participant as observer stance • participant observation • Patricia Adler • peripheral membership role • Peter Adler • qualitative research • questionable ethics • Raymond Gold • researcher • researcher role • Sharan Merriam • sociological field observation • theoretical stances for researchers • typology of the participant observer roles


Simon Perkins
22 MARCH 2016

Graham Gibbs: coding in qualitative data analysis

"Extracts from a lecture by Graham R Gibbs to postgraduate (graduate) students about thematic coding in qualitative data analysis. It includes a look at Alan Bryman's four stages of coding, the idea of thematic coding and what themes can be about, what coding can be used for and how to construct and use a coding hierarchy."



2011 • Alan Bryman • code hierarchy • code list • coding categoriescoding schemescontent analysisconventional content analysisdata analysis • framework analysis • Graham Gibbsgrounded theoryhumanities researchhumanities research methodology • idiographic focus • Interpretative Phenomenological Analysis (IPA) • Jane Lewis • Jane Ritchie • Jonathan Smith • Nigel King • psychological qualitative research • qualitative analysisqualitative researchqualitative research techniqueteaching resource • template analysis • text datathematic analysisthematic codingthematic patternsUniversity of Huddersfieldvideo lecture


Simon Perkins
19 AUGUST 2015

Interview Guide Development: A 4-Stage 'Funnel' Approach

"In-depth interviewers and focus group moderators typically work from an outline of relevant topics and questions that guides them through the interview or discussion. The guide is intended to be just that, a guide, and not a strict, prescriptive document. With the guide, the ultimate goal is to enable the interviewer or moderator to efficiently incorporate all of the issues that are important to achieving the research objectives. Maintaining clarity throughout the interview or discussion on the related issues is actually a more essential purpose of the guide than the actual questions or follow-up probes it may contain.

The most typical and effective approach in constructing an interview or discussion guide is to begin broadly and progressively narrow the topic area to the subject matter of greatest importance to the research objectives, i.e., a 'funnel' approach."

(Margaret R. Roller, Research Design Review)



approaches to data collection • broad to narrow • constructing interview • data collection techniquesethnographic design approachethnographic methodsethnographic researchfocus groups • funnel approach • funnel interviewing approach • general to the specific • interview (research method) • interview process • interview questions • Margaret Roller • qualitative researchqualitative research interviewqualitative research technique • relevant topics • Research Design Review (blog) • research methodsrunning the interview process • staged approach • topic areas • topic outlines


Simon Perkins
15 MARCH 2015

Three Approaches to Qualitative Content Analysis

"Content analysis is a widely used qualitative research technique. Rather than being a single method, current applications of content analysis show three distinct approaches: conventional, directed, or summative. All three approaches are used to interpret meaning from the content of text data and, hence, adhere to the naturalistic paradigm. The major differences among the approaches are coding schemes, origins of codes, and threats to trustworthiness. In conventional content analysis, coding categories are derived directly from the text data. With a directed approach, analysis starts with a theory or relevant research findings as guidance for initial codes. A summative content analysis involves counting and comparisons, usually of keywords or content, followed by the interpretation of the underlying context. The authors delineate analytic procedures specific to each approach and techniques addressing trustworthiness with hypothetical examples drawn from the area of end-of-life care."

(Hsiu-Fang Hsieh, Sarah E. Shannon, 2005)


2005coding categoriescoding schemescontent analysisconventional content analysis • counting and comparisons • delineate analytic procedures • directed approach • end-of-life care • Hsiu-Fang Hsieh • humanities researchhumanities research methodology • hypothetical examples • interpret meaning • naturalistic paradigm • origins of codes • qualitative researchqualitative research technique • relevant research findings • research methodology • Sarah Shannon • social science research • social science research methodology • summative content analysis • text data • threats to trustworthiness • trustworthiness


Simon Perkins

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