Not Signed-In
Which clippings match 'Cox Review' keyword pg.1 of 1
02 JANUARY 2013

Facing ambiguity differently across design, business and technology

"team[s] of students of mixed disciplines worked together to understand and map a problem–space (identified by the client). They then defined a solution–space before focussing on a particular opportunity outcome. The range of projects included incremental innovation opportunities represented by the Lego and Hasbro projects through radical Philips work to truly disruptive work with Unilever. The studies confirmed stereotypical view points of how different disciplines may behave. They showed that design students were more (but not completely) comfortable with the ambiguous aspects associated with 'phase zero' problem–space exploration and early stage idea generation. They would only commit to a solution when time pressures dictated that this was essential in order to complete the project deliverables on time and they were happy to experiment with, and develop, new methods without a clear objective in mind. In contrast, the business students were uncomfortable with this ambiguity and were more readily able to come to terms with incremental innovation projects where a systematic approach could be directly linked to an end goal. The technologists, were more comfortable with the notion of the ambiguous approach leading to more radical innovation, but needed to wrap this in an analytical process that grounded experimentation. Meanwhile, the designers were unclear and unprepared to be precise when it came to committing to a business model. "

(Mark Bailey, 2010, p.42)

Bailey, M. (2010). "Working at the Edges". Networks, Art Design Media Subject Centre (ADM–HEA). Autumn 2010.

1

TAGS

2007ADM-HEAambiguityambiguity and uncertainty • ambiguous approach • analytical processapproaches to ambiguitybusinessbusiness modelclear objectivesclient needscollaboration • core competency • Cox Reviewdecision making • design outcome • design teamsdesign thinkingdisciplinary culturesdisciplinary knowledge • disruptive work • Dorothy Leonard-Barton • end goal • grounded experimentation • Hasbro • idea generationincremental innovationinnovation practice skillsinterdisciplinarityinterpretive perspective • learning cultures • LEGO • multidisciplinary design • multidisciplinary teamsNorthumbria Universityopen-ended process • pedagogical cultures • phase zero • Philips Researchproblem-solvingproblem-solving • problem-space • project deliverablesproject teamsradical innovationrequirements gatheringsolution-space • sub-disciplinary specialisation • systematic approach • T-shaped individuals • T-shaped people • T-shaped skillsthinking stylesUnileverworking methodsworking practices

CONTRIBUTOR

Simon Perkins
29 OCTOBER 2008

The Cox Review of Creativity in Business

"The Cox Review of Creativity in Business: building on the UK's strengths was published on the 2nd December. The review was commissioned by the Chancellor of the Exchequer at the time of Budget 2005 and has been led by Sir George Cox.

The success of the creative industries notwithstanding, there is evidence that UK business is not realising the full potential of applying creativity more widely. The Cox review was commissioned to look at how best to enhance UK business productivity by drawing on our world–leading creative capabilities. The review has consulted extensively with key stakeholders in producing its findings, including the creative industries, businesses in a range of others sectors, education institutions and regional and devolved bodies, as well as international contacts, and has received invaluable contributions from a wide range of individuals and organisations.

The review sets out the steps that the Government and the business, broadcasting and education sectors should take to ensure that UK businesses harness the world–class creative talents that the UK possesses."
(HM Treasury)

1

TAGS

2005businessCox Review • creative capabilities • creative industriescreativityculture • culture and creativity • digital economyeconomy • education sectors • enterpriseentrepreneurGeorge Coxinnovationintellectual property rightsIPRUK

CONTRIBUTOR

Roma Patel
Sign-In

Sign-In to Folksonomy

Can't access your account?

New to Folksonomy?

Sign-Up or learn more.