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Which clippings match 'Consumption Practices' keyword pg.1 of 1
20 NOVEMBER 2014

Tinder: becoming a commodity through consumption practices

"While most people know about online dating sites like and eHarmony, a new app called Tinder is proving to be popular with younger users. Tinder takes a users Facebook profile and connects them with other users in their area. From there, it takes both people to like each other (or swipe right), to become a match and start talking. ...

'Our research continually shows that in fact, many college aged woman are having sex to get the relationships, whereas guys are having sex to get the sex,' Dr. Liahna Gordon said. In that way, Dr. Gordon argues, Tinder, with what many see as a hookup app, favors the motivations of men. ...

Gordon is concerned about Tinder being another way to commodify humans. 'It's like shopping! I'm going to try this one on, oh don't like that one,' Gordon said. 'It's a continual supply and that there's always more. That provides a lot of excitement in some lives that where people aren't so content with their lives.' At least for now, it seems young people will continue to shop."

(Brian Johnson and Debbie Cobb, 14 February 2014, Action News Now)



affective consumption • Austin Schumacher • awkward situations • back button • casual sex • Chico State University • commodification of self • commodify humans • commodifying myselfconsumption practicesconsumption spectaclecross-context sharing • dating app • eHarmony • Facebook profile • fear of rejection • fill the void • having sexhookup • hookup app • identity performance • Liahna Gordon • • meeting peoplemobile apponline dating • online dating sites • online profilesprofile imageromantic relationshipsspectacular societyswipe left • swipe right • swipingTinder (app)window shopping


Gaby Rock
22 JULY 2014

Consuming to Achieve Affective Goals

"The term affective consumption refers to the use of a good to achieve an affective goal of either entering a positively valenced affective state, or leaving a negatively valenced one. Affective goals may be achieved using either an instant gratification strategy or a delayed gratification strategy."

(W. Edward Roth)

W. Edward Roth (2001) ,"Consuming to Achieve Affective Goals: a Framework For Analysis With Application", in NA - Advances in Consumer Research Volume 28, eds. Mary C. Gilly and Joan Meyers-Levy, Valdosta, GA : Association for Consumer Research, Pages: 217.



2001affective consumptionaffective goal achievement • affective goals • consumer research • consumingconsumption practicesconsumption spectacle • health and fitness • health and fitness centre • instant gratification • instant gratification strategy • W Edward Roth


Simon Perkins
06 JUNE 2014

Co-option used to promote ethical consumption practices



1967advertising analysisanimal farmschickenco-option • Compassion in World Farming (organisation) • consumption practicescrueltyemotive manipulationethical consumptionethical practicesevocative advertising • factory farming practices • farm animal • farm animal welfare • farming • food marketing • food productionintensive agriculture • intensive factory farming • intensive farminglecture formatmarketing communicationmeat production • Nestle Shreddies • poultry • poultry farming • product innovation • product labelling • product rebranding • public presentation • rhetorical fearsystemised crueltywillful ignorance


Simon Perkins
17 OCTOBER 2008

Situationist cinema attempt to critique capitalist consumption practices

"Debord's mode of cinematic situation construction owes much to Marx's understanding of the relationship between production and alienation, especially as articulated in the Economico-Philosophical Manuscripts of 1844. For Marx, the commodification of labour in a capitalist society means the loss of reality for the worker; in turn, the subsequently produced commodity ensures her simultaneous loss of and bondage to the object produced. Situationist cinema reverses this trend by refusing to produce any new filmic 'work', any reified artifact for consumption whose potential exchange value might negate the use-value acquired in its spatio-temporal projection and the subsequent construction of an indeterminately meaningful event.

Debord picks up Marxian concepts that the Marxist tradition hitherto had all but ignored, frequently echoing Marx's conclusion that alienation appears as the true induction into civil life, and, even more significantly, his observation and critique of 'commodity fetishism' in capitalist society. (3) The spectacle, Debord argues, thrives on the repetition of commodity form, reinvesting the structure with seemingly new products and images. By compiling image after image of the commodification of life by consumer capitalism (female bodies, political figures, product advertisements, popular films, and so on), his films expose this oppressive repetition and artificial sense of the new, and, as if to help along one of the most problematic concepts in Marx's work, Society of the Spectacle (1973) ponders the commodity's 'metaphysical subtleties' while sequentially imaging automobile showrooms and naked cover girls."

(Ricky Crano, 2007)

Crano, R. (2007). "Guy Debord and the Aesthetics of Cine-Sabotage." Senses of Cinema.



Simon Perkins

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