Not Signed-In
Which clippings match 'Uninformed Opinion' keyword pg.1 of 1
11 MAY 2011

That Mitchell and Webb: we want your ad-hoc reckon

"What do you think about this issue? Do you have any thoughts? What are those thoughts? Will you tell us them? Any thoughts at all will do. If you have em –we want to hear them. Are you personally affected by this issue then email us or if you're not affected by this issue can you imagine what it would be like if you were? ..."

(BBC Two, UK)

That Mitchell and Webb Site "We want your Ad–hoc 'reckon'" Series Two, Episode Five



absurdityad-hoc • ad-hoc reckoning • agencybanalityBBC2British comedycomedy • David Mitchell • opinionparodyprejudicereckon • Robert Webb • sketch comedysocial media • That Mitchell and Webb Look • That Mitchell and Webb Sound • tv newsuninformed opinionunqualified opinionuser-generateduser-generated contentwhat I reckon


Simon Perkins
19 JANUARY 2011

The Fountainhead: parodying the absurdity of easy empiricism

Peter: "What do you think of this building? I'm taking a poll of the guests..." Dominique: – "A what?" Peter: "– A poll of opinion about it". Dominique: "What for? In order to find out what you think of it yourself?" Peter: "We have to consider public opinion, don't we?"

[After approaching Dominique Francon at the Enright Building opening – Peter Keating makes the assumption that Dominique Francon shares his faith in polling for deciding the worth of design.]



audience reaction • audience response • ballot • customer satisfaction • DCD • design by committeedesigner-centred design • Dominique Francon • easy empiricismend user studies • group opinion • impromptu straw poll • investment in mediocrity • limitations of quantitative methodologiesmediocrityopinionopinion pollsPatricia Neal • perpetuating mediocrity • Peter Keating • pollingpollspower without responsibilitypublic decision-making • public opinion • reinforcing prejudice • seeking approval • simple evaluations • straw poll • straw vote • testing perpetuates mediocritytesting processThe Fountainheaduninformed opinionuninformed perspectivesunqualified opinionusability testinguser testinguser-based evaluationwhat I reckon


Simon Perkins

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