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09 SEPTEMBER 2011

Tesco opens virtual store in South Korea

"Tesco Homeplus in South Korea has opened what it claims is the world's first virtual store in Seoul subway, following an initial trial in July.

Using the walls of the Seonreung subway station in downtown Seoul, Tesco has displayed more than 500 of its most popular products with barcodes which customers can scan using the Homeplus app on their smartphones, then get it delivered to their homes.

It opens on the same day that in the UK Ocado unveiled its virtual shopping wall at London's One New Change shopping centre.

In Seoul, Tesco shoppers scanning products on their way to work can get a delivery that evening if the order is placed before 11.30am. The store will be open for three months.

It follows an advert Tesco ran in South Korea in July for a virtual shopping wall, created by Cheil Worldwide. The initial launch created excitement so Tesco decided to push ahead with a full launch."

(Jennifer Creevy, 25 August, 2011, Retail Week)

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TAGS

2011barcode • Cheil Worldwide • digital storedigital storefrontdigitally enhanced shop • downtown Seoul • dwell time • home delivery • Homeplus app • Koream-commercemobile commercenon-place • One New Change (shopping centre) • QR codesQuick Response coderetail conceptsretail spaceretail storeretailing • Seonreung subway station • Seoulshoppingshopping experiencesingle-minded spacesSouth Koreastore of the futurestorefrontsubwaytechnological innovationTesco • Tesco Homeplus • UK Ocado • virtual shop • virtual shopping • virtual shopping wall • virtual store

CONTRIBUTOR

Simon Perkins
05 NOVEMBER 2010

Esquire uses 2D bar codes within magazine for mobile commerce

"By using the mobile device's camera and the ScanLife application, Esquire readers can scan the feature's bar codes to instantly buy items of clothing and accessories seen within the magazine article. ...

Each article of clothing in The Esquire Collection has its own unique black–and–white 2D bar code. When consumers scan the code with their device's camera, a menu will appear on screen that lets them perform several functions, including buying the item.

The Buy Now feature on the menu lets readers buy an item, get an itemized description and obtain additional information about items seen directly in the magazine.

Consumers can click Learn More About This Item to be taken to a URL where they learn more about the product, the brand, or alternative versions of the product.

Scanning a bar code will also give consumers the option to be redirected to a URL where they can enter their ZIP [post] code and find the brand's nearest retail location.

An update in the near future will let the GPS on the mobile device alert readers to the location closest to them.

Additionally, the scanned bar code will bring the user to an Esquire–branded URL that gives advice on how to style the item for his look or wardrobe."

(Chris Harnick, 4 February 2010, Mobile Commerce Daily)

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TAGS

2010 • 2D bar code • augmented realitybarcodecameraphoneclothingconsumerdigital mediaEsquire MagazinefashionGPS • Hearst Communications Inc • interactive magazine • locationmarketingmedia convergencemobilemobile browsermobile commerceold mediaprintprint mediapublishingQR codesQuick Response codescan • Scanbuy • ScanLife • smartphonetransformationURL • wardrobe

CONTRIBUTOR

Simon Perkins
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