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Which clippings match 'Product Rebranding' keyword pg.1 of 1
06 JUNE 2014

Co-option used to promote ethical consumption practices

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TAGS

1967advertising analysisanimal farmschickenco-option • Compassion in World Farming (organisation) • consumption practicescrueltyemotive manipulationethical consumptionethical practicesevocative advertising • factory farming practices • farm animal • farm animal welfare • farming • food marketing • food productionintensive agriculture • intensive factory farming • intensive farminglecture formatmarketing communicationmeat production • Nestle Shreddies • poultry • poultry farming • product innovation • product labelling • product rebranding • public presentation • rhetorical fearsystemised crueltywillful ignorance

CONTRIBUTOR

Simon Perkins
16 MARCH 2014

US Corn Refiners seek to sweeten image through product rename

"High fructose corn syrup, essentially a liquid alternative to sugar that is derived from corn kernels, is known in Europe as glucose–fructose syrup or isoglucose. Thousands of popular foods, ranging from crisps to bread products, sweets and prepared meals, contain the ingredient. But sales have fallen sharply in the US amid attacks on the substance by campaigners who link it to America's twin epidemics of obesity and diabetes."

(Andrew Clark, 15 September 2010, The Guardian)

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TAGS

2010 • American Medical Association • Archer Daniels Midland Company (ADM) • Audrae Erickson • bakery products • beet sugar • branding makeover • bread • candy • cane sugar • Cargill Inc • Centre for Science in the Public Interest • corn • corn kernel • Corn Refiners Association • corn starch • corn sugar • corn syrup • CRA • crisps • diabetes • drinks and snacks • food • Food and Drug Administration (FDA) • food companies • food ingredientfood production • fructose • fructose corn syrup • Gatorade • glucose • glucose syrup • glucose-fructose • glucose-fructose syrup • health awarenesshealth riskhealthy habits • HFCS • high fructose corn syrup • high fructose corn syrup (HFCS) • high fructose maize syrup • isoglucose • name change • natural ingredient • nutritionobesity • pre-cooked meals • pre-prepared mealsproduct rebrandingre-brandre-branding • rebranding • soda pop • soglucose • Starbuckssubstance • sucrose • sugar • sweet tooth • sweetener • sweets • syrup • Tate and Lyle • The Guardian • ubiquitous sweetening ingredient • US Corn Refiners Association (CRA)

CONTRIBUTOR

Simon Perkins
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