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Which clippings match 'Car Ad' keyword pg.1 of 2
03 MARCH 2015

Audi ad by Chris Curtis of Not To Scale

"This commercial for Audi Celebrates their amazing dominance of Le Mans. Despite showing the new coupe R18 car, Director Chris Curtis wanted to focus on their driver (Allan McNish) and the incredible physical feat it takes to drive at the top level in this world famous race. The music is composed by the very talented Chris Reed. Original presented in 3D stereoscopic, this is the 2D version of the version delivered for cinema and TV."

Directed by Chris Curtis for Not To Scale which "is an established production company and animation studio representing an evolving international roster of multi–disciplined film makers who place craft and digital animation techniques at the heart of what they do".

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20142D • Allan McNish • Audiblack and whitecarcar ad • Chris Curtis • Chris Reed • day in the lifedesign agency • drawing back into the image • drawing into technique • drive • driver • drivinggraphic artgraphic illustration • Le Mans • monotonemotion graphics • Not To Scale (design agency) • physical feat • racecar • stereoscopic 3D • TV commercial • world famous race

CONTRIBUTOR

Simon Perkins
01 NOVEMBER 2014

Mirrored story lines used for Honda The Other Side promotion

Honda's "The Other Side aims to bring to life these two sides of Honda by putting fans at the heart of a high–adrenaline dual narrative. The story unfolds in two parallel tales, one set during the day and the other at night. The daytime story sees a father picking his daughter up from school in his white Civic and driving her to a surprise party.

By contrast the night–time narrative shows the father's other side – an undercover cop driving a crew of art thieves to a police sting, in a head–turning red Type R. While very different in tone, the two stories mirror each other perfectly in their composition. ...

A press of the 'R' key puts the director's cut into the viewers' hands, allowing them to switch in real time between two mirrored story lines. Through sound design and seamlessly matched scenes, you can't help but feel the power of Honda's other side. ..."

(Wieden+Kennedy London, 30 October 2014)

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2014alter ego • Bobby Krlic • car adcar chasechase scenecontrasting perspectives • Daniel Wolfe • daytime • drivingdual narratives • Honda Civic • Honda Civic Type RHonda Civic Type Rinteractive advertisinginteractive video • Jean-Philippe Ricci • mirror world • mirrored story lines • Mourad Frarema • night and day metaphor • night-time • other sideparallel narrativesparallel stories • put your foot down • Robbie Ryan • scene jumping • scene matching • Slimane Dazi • Stinkdigital Scott Dungate • switching between • time jump • time of day • toggling between • Wieden+Kennedy London • YouTube • YouTube interactivity

CONTRIBUTOR

Simon Perkins
13 MARCH 2014

Real or Illusion? Honda CR-V Spot Keeps You Guessing

"'An Impossible Made Possible,' shows the CR–V 1.6 i–DTEC Diesel traversing a surreal landscape of complex and cool visual effects. At one point, we get an Ames room type illusion where a woman blows on her coffee, apparently setting a toy Honda CR–V 1.6 atop a table in motion. It turns out the SUV is really a full–size model parked a few yards behind her ... but the weird eye–candy in the scene doesn't end there. ...

The exceedingly stylized clip, directed by Chris Palmer of Gorgeous, succeeds as a pure content play, and the main advertising element, a somewhat clunky voiceover that talks about 'less fuel in for more miles out,' seem almost intrusive. Still, the point that things aren't always as they appear–a rule this campaign applies to various qualities of the Honda CR–V 1.6, such as gas mileage–is made in exceptionally eye–opening fashion."

(David Gianatasio, 22 October 2013, Adweek)

Fig.1 Honda Illusions, An Impossible Made Possible – New CR–V 1.6 Diesel Video

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2013ad campaignAdweek • Ames room illusion • An Impossible Made Possible (ad campaign) • anamorphic • anamorphic illusion • anamorphosiscarcar ad • Chris Palmer • eye candyforced perspectiveHonda • Honda CR-V • illusionistic spaceoptical illusionperceptual organisation • Sports Utility Vehicle (SUV) • surreal landscapevisual effectsvisual illusionvisual perception

CONTRIBUTOR

Simon Perkins
25 FEBRUARY 2012

beetle.de: dramatic presentation through vertical scrolling navigation

"there's a new Bug and a great new website – with many of the same good points as before. First see the website, where they're aren't any navigational hints at all, 'Jetzt scrollen!' The smallest touch brings out full top navigation, which can reveal the evolution of the 1941 Beetle to the powerful 21c options.

With sweet social media hooks and video sprinkled throughout the scrolling experience, you'll likely be as engulfed and overwhelmed as we were"

(Nanther Thangarajah, 11 October 2011, Brand Thinking)

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2011adadvertisementcarcar addesign for the screenFWAgraphic representationinspirational workinteractiveinteractive information visualisation • Jetzt scrollen! • layoutnavigation • navigational hints • page layoutparallax scrolling effectscroll • scrolling • scrolling experience • social media hooks • timelinevertical navigationvertical scrollvertical timelinevisual communicationvisualisationVolkswagen • Volkswagen Beetle • VW Bug • web designwebsite

CONTRIBUTOR

Simon Perkins
25 FEBRUARY 2012

Mercedes: Escape the Map

"In Escape the Map, an interactive UK effort by Mercedes Benz, consumers get to help a woman and her car escape a sinister Streetview version of Hong Kong. A TV spot directed by Carl Erik Rinsch directs viewers to a websitewhere they find 'Marie' and her C 63 AMG Coupe trapped in Streetview. Marie needs to escape from the map before her face is forever blurred–out, like everyone else who's pictured there. Participants must help crack the clues in order to be entered for a chance to win the car.

The campaign, aimed at attracting a younger consumer to the Mercedes–Benz brand, is by AMV.BBDO. It also includes a YouTube Homepage Takeover, bus advertising, and a cover wrap in free commuter newspaper Metro that uses augmented reality app Blippar."

(Creativity Online)

Fig.1 Agency: Abbott Mead Vickers BBDO London, Client: Mercedes, Director: Carl Erik Rinsch.

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2011 • Abbott Mead Vickers BBDO London • adadvertising campaignaugmented reality • Blippar • brand • bus advertising • C 63 AMG Coupe • carcar ad • Carl Erik Rinsch • cover wrap • crack the clues • escape • Escape the Map • free commuter newspaper • Google StreetViewHong Konginteractiveinteractive adventureinteractive advertisinginteractive videoiPhone appmap • Mercedes Benz • Metro (newspaper) • newspaperstory worldStreetViewtrappedUKvisual literacyvisualisation • win the car • younger consumer • YouTube Homepage Takeover

CONTRIBUTOR

Simon Perkins
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