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Which clippings match 'Train Arrival' keyword pg.1 of 1
10 MARCH 2014

Blowing in the Wind: metro station screen reacts to train arrival

"On behalf of Åkestam Holst and Apotek Hjärtat we modified one of Clear Channel's Play screens on Odenplans subway platform. The mission was to capture the effect of the turbulence from the train and make it look like the models hair on the screen was caught by the breeze.

To do this we needed to build a device that could be calibrated to sense the arrival of the train and not react to passing passengers. Using an ultra sonic sensor, connected to a Raspberry Pi and a local network socket, we connected our device to the screens computer where the film could be activated by the passing trains.

Stopp managed the shooting and post production of all video material used for the customized screen at Odenplan and all other Play screens around the subway.

A simple idea, well executed, that let us use existing technology in a new way. The installation was appreciated by the head of Clear Channel and as a result Apotek Hjärtat was offered to keep it live for five additional days, as a way for them to show the opportunities their screens can offer."

(STOPP/STHLM)

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TAGS

2014adadvertising in public spacesadvertising screens • Akestam Holst • apolosophy • Apotek • Apotek Hjartat • arriving train • breeze • caught by the breeze • Clear Channel • Clear Channel Play • digital billboardsdigital screenshair • hair product • hair tousled by the wind • interactive animations • interactive subway ad • local network socket • metro station • moving train • Odenplan • Odenplan metro station • passing trains • pharmacyrail advertisingrailway advertisingrailway stationRaspberry PiStockholm • STOPP (integrated production company) • subwaySwedentrain arrivaltrain stationturbulence • ultra sonic sensor • ultrasonic sensor

CONTRIBUTOR

Simon Perkins
30 OCTOBER 2010

Media literacies are neither intuitive nor passive

"Conventions in media serve as a kind of shorthand between creator and audience: In order to understand and enjoy novels, films, theaters, audiences must be able to 'read' the conventions of these media. Though early filmgoers did not understand that the train coming toward them in the Lumiere Brothers' L'Arrivée d'un train à La Ciotat (1895) was merely a projected moving image on a two–dimensional surface, today's cinema audiences are accustomed to the language of film. Media consumers frequently take these conventions for granted, yet, as Sturken and Cartright have pointed out; media literacies are neither intuitive nor passive. Producers invent conventions and visual languages with which viewers must actively engage in order to construct meaning (2001). Audiences must become complicit in these conventions, engaging in what Janet Murray describes as the 'active creation of belief' (1997, 110)."

(Celia Pearce, Georgia Institute of Technology)

Celia Pearce. 'Spatial Literacy: Reading (and Writing) Game Space'

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TAGS

1895 • active creation of belief • another dimensionarriving trainaudienceCelia Pearcecinemacommunication • construct meaning • conventions • conventions in media • Georgia Institute of TechnologyheterotopiaJanet Murray • L Arrivee d un train en gare de La Ciotat • language of film • Lisa Cartwright • Lumiere Brothers • Marita Sturken • mediamedia literaciessilent filmspectacletraintrain arrivaltrain stationvisual communicationvisual depictionvisual languagevisual literacy

CONTRIBUTOR

Simon Perkins
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