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Which clippings match 'Metro Station' keyword pg.1 of 1
19 SEPTEMBER 2014

New York City Transit Authority Graphic Standards Manual

"In the 1960s, the New York subways were a mess, sign–wise. Station names and metro lines were spelled out in a hodgepodge of sizes, shapes, and styles. The original mosaic tiles had been joined by cut stone and terracotta–all of which clashed with newer enamel signs. They were not only inconsistent in terms of style but also in where they were placed, so straphangers didn't know where to look for directions on how to get from point A to point B.

In 1970, following the merger of the IND and BMT lines, the Metropolitan Transit Authority (MTA) hired Massimo Vignelli and Bob Noorda, designers at the firm Unimark, to put an end to the typographic chaos. The system they devised still informs signs made today and is painstakingly outlined in a 174–page manual"

(Belinda Lanks, 15 September 2014, Businessweek)

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TAGS

1960s1970Bob Noorda • Brooklyn–Manhattan Transit • Christopher Bonanos • clashing design • communication designdestination identificationdirectional information • directions • fastidious detail • graphic communicationgraphic designer • Hamish Smyth • Helvetica • hodgepodge • inconsistencies • Independent Subway System (IND) • information design • instruction manual • International Typographic Style • Jesse Reed • Kickstarter • letter combination • manualMassimo Vignelli • merger • metro line • metro station • Metropolitan Transit Authority (MTA • Michael Bierutmodern design • modernist graphics • New York City • New York City Transit Authority Graphic Standards Manual • New York subway • Niko Skourtis • official font • organisation and communicationPentagram Designrationalisation • reissue • sans-serif typefacesignagesignage designsigns • spacing • spatial orientation • standards manual • straphanger • style guidesubwaysymbol system • system signage • train station • typographic chaos • typography • Unimark • wayfinding

CONTRIBUTOR

Simon Perkins
10 MARCH 2014

Blowing in the Wind: metro station screen reacts to train arrival

"On behalf of Åkestam Holst and Apotek Hjärtat we modified one of Clear Channel's Play screens on Odenplans subway platform. The mission was to capture the effect of the turbulence from the train and make it look like the models hair on the screen was caught by the breeze.

To do this we needed to build a device that could be calibrated to sense the arrival of the train and not react to passing passengers. Using an ultra sonic sensor, connected to a Raspberry Pi and a local network socket, we connected our device to the screens computer where the film could be activated by the passing trains.

Stopp managed the shooting and post production of all video material used for the customized screen at Odenplan and all other Play screens around the subway.

A simple idea, well executed, that let us use existing technology in a new way. The installation was appreciated by the head of Clear Channel and as a result Apotek Hjärtat was offered to keep it live for five additional days, as a way for them to show the opportunities their screens can offer."

(STOPP/STHLM)

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TAGS

2014adadvertising in public spacesadvertising screens • Akestam Holst • apolosophy • Apotek • Apotek Hjartat • arriving train • breeze • caught by the breeze • chemist • Clear Channel • Clear Channel Play • digital billboardsdigital screenshair • hair product • hair tousled by the wind • interactive animations • interactive subway ad • local network socket • metro station • moving train • Odenplan • Odenplan metro station • passing trains • pharmacyrail advertisingrailway advertisingrailway stationRaspberry PiStockholm • STOPP (integrated production company) • subwaySwedentrain arrivaltrain stationturbulence • ultra sonic sensor • ultrasonic sensor • user experience design (UX)

CONTRIBUTOR

Simon Perkins
04 DECEMBER 2012

Vodafone Romania launches digital library at Bucharest metro

"Vodafone Romania, in collaboration with the local publishing house Humanitas, launched 'Biblioteca digitala Vodafone', a digital library that is accessible in a unique space located at the Piata Victoriei subway station in the capital Bucharest. ... At the Vodafone digital library, those interested in the service should scan the QR code placed on the book they are interested in. Users will thus be directed to the mobile website www.bibliotecapemobil.ro, where they can download a free version of the book in pdf, epub and audio formats. ... Data traffic within the mobile web site is free until 31 October for Vodafone Romania customers. Vodafone's digital library is available to the public until 31 October [2012].

The digital library has been developed in partnership with Humanitas and local subway company Metrorex and with the support of McCann Ericsson Romania."

(Telecompaper, 22 August 2012)

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2012 • Biblioteca digitala Vodafone • Bucharest • digital booksdigital librarydigital storefront • Editura Humanitas • Ericsson Ltd • McCann Ericsson Romania • McCann Groupmetro station • Metrorex • Piata Victoriei • QR codesretail conceptsRomaniasubway stationtechnology convergencevirtual libraryvirtual storeVodafone

CONTRIBUTOR

Simon Perkins
18 OCTOBER 2009

Volkswagen viral marketing campaign uses giant staircase piano

"If stairs played musical notes when you walked on them, would you be more likely to take them?

The video of people skipping the escalator in favor of composing music on the piano stairs of Odenplan subway station in Stockholm, Sweden, ... is part of a new viral marketing campaign called 'The Fun Theory.' The concept, created by Volkswagen Sweden and ad agency DDB Stockholm, is based on the idea that 'fun is the easiest way to change people's behavior for the better.'"

(Kelsey Ramos, 15 October 2009, Los Angeles Times)

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TAGS

2009ad campaignadvertising in public spaces • composing music • creative advertisingDDB • DDB Stockholm • designing experiencesembodied interfaces • escalator • Fun Theory (marketing campaign) • giant piano • interactive advertisinginteractive playLos Angeles Timesmetro station • musical notes • Odenplan metro stationperforming in publicpiano • piano stairs • playrailway stationstaircaseStockholmsubway stationSwedentrain stationuser experience design (UX)viral campaign • viral marketing campaign • Volkswagen • Volkswagen Sweden

CONTRIBUTOR

Simon Perkins
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