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Which clippings match 'Online Followers' keyword pg.1 of 1
12 OCTOBER 2015

Social media platform affordances promote phatic communication

"Facebook, for example, encourages phatic communication through sociable add-ons like 'vampire bites', 'zombies', 'hot potatoes' and automating messages encouraging participation between friends in quizzes, film taste reviews and the like.[6] Furthermore, Facebook's new 'beacon' technology creates an environment where one's online purchases and interests get relayed to one's network of friends through automated communication. Twitter encourages phatic communication through the imposed limits of the medium itself. The 160 character limit for messages creates brevity in communication. The lack of a private messaging facility, promotes generic 'announcements' over dialogue or targeted conversation. "

(Vincent Miller, 2008, p.398)

[6] For example, a typical automated message such as ''Mr X' has challenged you to a movie quiz' suggests a personal invitation to compete. However, it is usually the case that if 'Mr X' has participated in a movie quiz, you will, by default, be automatically 'challenged' to the quiz, by virtue of being friends with 'Mr X'.

Miller, V. (2008). "New Media, Networking and Phatic Culture." Convergence: The International Journal of Research into New Media Technologies 14(4): 387–400.

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TAGS

2008 • activity patterns • announcements • automated communication • automated messagesbrevitycharacter limitconstant connection • conversation for its own sake • Facebookfriendship networks • generic announcements • grooming talking • hot potatoe • I share therefore I am • imposed limits • linguisticsmedium limitationonline activitiesonline followersperformativitypersonal interests • phatic communication • phatic communion • phatic expression • phatic speech • relationship communication • self-disclosureshare your interestssharing personal informationsharing platformshow and tellsmall talk • sociable add-on • social groomingsocial practices • social task • spectacular society • speech act • status updatethe mediumTwitterutterances • vampire bite • Vincent Miller • zombie

CONTRIBUTOR

Simon Perkins
21 MARCH 2014

Haul girls: identity performance through brand consumption and endorsement

"Helina is explaining what a haul girl is to me. 'Basically, you go out shopping for clothes or beauty products,' she says, 'then you make a haul video and show viewers on YouTube what you got. You go through the items of clothing one by one. I guess what people get out of them is not showing off, like, how much money you've got or anything, but lifestyle: you get to see how one person lives, what their taste is.'

If you're minded to sneer at a youth cult that involves making videos about your shopping, then Helina has a pretty intriguing counter–argument. 'It's not just about showing what you've got,' she says. 'It's a whole creative process behind the videos as well, which is what I enjoy about it. Choosing the right music, going from the filming to the editing. Sometimes I even storyboard things, because I want certain shots, how I can present different items and things like that.' Besides, she says, it's a genuine community. She thinks a lot of haul girls 'turn the camera on because it's a way to talk to people without having to go outside and face their fears. I know that was the case with me: I turned on my camera because I was at home, signed off work, sick, and really bored. And it helped with my confidence in a way. There's this community where you can talk to like–minded people.'"

(Alexis Petridis, 20 March 2014, The Guardian)

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TAGS

2014affective consumptionaffective goal achievementamateur cultural productionASOSbeauty products • Boohoo • Boots (shop) • brand awareness • clothes shopping • commodificationcommodity fetishismconstructed identitiesconsumer aestheticsconsumer brandsconsumer cultureconsumer endorsementconsumption spectaclecultural materialismcultural monoculturedigital narcissism • haul girl • haul video • I shop therefore I amidentity performancelifestyle • Missguided (shop) • new media content productiononline communityonline followersperformativitypersonal tastepost-feminist agenda • Primark • product endorsementrecommender culture • retail therapy • shopping for clothes • show and tellspectacular societysubculturetaste formationsThe Guardianunboxingvideo blogger • whats in my bag (video) • whats in my purse (video) • YouTube • Zara (shop)

CONTRIBUTOR

Simon Perkins
28 FEBRUARY 2014

Identity performance: YouTubers, real-life dolls and cosplayers

Fig.1 "My Strange Addiction: I'm a Living Doll", TLC, Season 5 (2014), original air date 1 January 2014.

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TAGS

2014Barbie dollbelongingbody modificationcelebrity • china doll • china figurine • commodity fetishismcompulsive behaviourconstructed identitiesconsumer aestheticscosplay • cosplayer • digital narcissismdolldoll fetishism • doll-like features • dollificationdress-up • Emily Smith • escapismexhibitionismfadfamefantasy characterfashionable fadfetishismidentity performanceimpression management • Justin Jedlica • living dolllolitamediated representationmimicry • My Strange Addiction (TV Series) • online behaviouronline followersperformativitypersonapersonal identityplastic surgeryreal-life dollrole playingsensationalismspectacular societysuperficial appearance • TLC (TV network) • Venus Isabelle Palermo • Victoriana • video bloggervisual depictionYouTubers

CONTRIBUTOR

Simon Perkins
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