Not Signed-In
Which clippings match 'Testing Process' keyword pg.1 of 1
04 FEBRUARY 2014

This Thing Called Science: videos to explain scientific concepts

"TechNyou is a free information service to help raise awareness about emerging technologies and associated issues, for example GM foods, stem cells, gene therapy, cloning, synthetic biology and nanotechnologies."

The series includes: This Thing Called Science Part 1: Call me skeptical; This Thing Called Science Part 2: Testing, testing 1–2–3; This Thing Called Science Part 3: Blinded by Science; This Thing Called Science Part 4: Confidently Uncertain; This Thing Called Science Part 5: Do the right thing; This Thing Called Science Part 6: Citizen Science.

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CONTRIBUTOR

Liam Birtles
19 JANUARY 2011

The Fountainhead: parodying the absurdity of easy empiricism

Peter: "What do you think of this building? I'm taking a poll of the guests..." Dominique: – "A what?" Peter: "– A poll of opinion about it". Dominique: "What for? In order to find out what you think of it yourself?" Peter: "We have to consider public opinion, don't we?"

[After approaching Dominique Francon at the Enright Building opening – Peter Keating makes the assumption that Dominique Francon shares his faith in polling for deciding the worth of design.]

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TAGS

audience reaction • audience response • ballot • customer satisfaction • DCD • design by committeedesigner-centred design • Dominique Francon • easy empiricismend user studies • group opinion • impromptu straw poll • investment in mediocrity • limitations of quantitative methodologiesmediocrityopinionopinion pollsPatricia Neal • perpetuating mediocrity • Peter Keating • pollingpollspower without responsibilitypublic decision-making • public opinion • reinforcing prejudice • seeking approval • simple evaluations • straw poll • straw vote • testing perpetuates mediocritytesting processThe Fountainheaduninformed opinionuninformed perspectivesunqualified opinionusability testinguser testinguser-based evaluationwhat I reckon

CONTRIBUTOR

Simon Perkins
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