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Which clippings match 'Digital Agency' keyword pg.1 of 1
24 JANUARY 2015

Bud Caddell: Complexity and the Future of Advertising

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TAGS

2011advertisingadvertising strategyAustronesian cultures • brand partnerships • brand refresh • bucket brigade • Bud Caddell • building resilience • business modelcollaborationcomplex systemscomplexityconvergent thinkingcreative ideascreativity • design for creativity • digital agencydivergent thinkingeducation systemhaving original ideas that have valueKen Robinsonmarketing strategy • Mawken people • Moken people • Morgan people • nomadic people • non-conformity • predicting the futureproblem-solvingproduct innovation • rapid response • rethinking strategies • sea people • sea-based culture • self-organising teamsthinking skills • tomorrows challenges • tsunami

CONTRIBUTOR

Simon Perkins
22 DECEMBER 2014

BBC Footballers United WWI interactive drama

"I undertook the interaction design of the project on behalf of 100 Shapes. I worked with the visual designer to develop and refine the concept over several months, informed by feedback from the clients, producer and developers. In designing this piece we overcame unique creative challenges, including revealing the wealth of supporting content and archive material within the context of the linear drama to allow viewers to follow a a different journey to explore the deeper human narrative."

(Suzie Blackman, November 2014)

[A discussion about he design process of creating BBC History's interactive drama entitled Footballers United (2014), which was produced by Somethin' Else and 100 Shapes (who produced the website and interactive features). ]

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TAGS

100 Shapes (agency) • 2014audience interactionBBC History • BBC World War One centenary season • creative challenges • creative lead • cue sheet • design for the screendesign processdigital agency • digital products • football teamFootballers United (2014) • graphing technique • interaction designinteraction designerinteractive dramainteractive featuresinteractive mediainteractive timeline • page schematic • page-plan • Prix Italia • screen blueprint • Somethin Else (agency) • Suzie Blackman • user experience design • user experience designer • UX designer • website wireframe • went to war • wireframe • wireframing • women designers

CONTRIBUTOR

Simon Perkins
22 JANUARY 2014

The Importance of Agency Culture

"How well an agency can articulate its organizational culture is a source of competitive advantage. How well the agency is positioned vis–à–vis its competitive set –– with a clear communication of its value proposition –– is essential when wooing prospective clients. An agency's true points of differentiation are often grounded in its vision, service standards, creativity and other behaviors that are reinforced either formally or informally within the shop itself."

(Lorraine Rojek, 25 February 2009,Adweek)

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2009advertising agenciesAdweekagency culture • agency employee • agency teams • clear communicationclient and agency • client organisation • competitive advantage • competitive set • corporate culture • creative idea • cultural compatibility • cultural differences • cultural fit • cultural lens • design agencies • design client • design culturedigital agency • distinctive culture • harmonious relationships • new business opportunitiesorganisational culture • point of difference • point of differentiation • prospective clients • screening criteria • stand out from the crowd • strategic direction • studio culture • value proposition • value system • work contexts

CONTRIBUTOR

Simon Perkins
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