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Which clippings match 'Spatial Orientation' keyword pg.1 of 1
19 SEPTEMBER 2014

New York City Transit Authority Graphic Standards Manual

"In the 1960s, the New York subways were a mess, sign–wise. Station names and metro lines were spelled out in a hodgepodge of sizes, shapes, and styles. The original mosaic tiles had been joined by cut stone and terracotta–all of which clashed with newer enamel signs. They were not only inconsistent in terms of style but also in where they were placed, so straphangers didn't know where to look for directions on how to get from point A to point B.

In 1970, following the merger of the IND and BMT lines, the Metropolitan Transit Authority (MTA) hired Massimo Vignelli and Bob Noorda, designers at the firm Unimark, to put an end to the typographic chaos. The system they devised still informs signs made today and is painstakingly outlined in a 174–page manual"

(Belinda Lanks, 15 September 2014, Businessweek)

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TAGS

1960s1970Bob Noorda • Brooklyn–Manhattan Transit • Christopher Bonanos • clashing design • communication designdestination identificationdirectional information • directions • fastidious detail • graphic communicationgraphic designer • Hamish Smyth • Helvetica • hodgepodge • inconsistencies • Independent Subway System (IND) • information design • instruction manual • International Typographic Style • Jesse Reed • Kickstarter • letter combination • manualMassimo Vignelli • merger • metro line • metro station • Metropolitan Transit Authority (MTA • Michael Bierutmodern design • modernist graphics • New York City • New York City Transit Authority Graphic Standards Manual • New York subway • Niko Skourtis • official font • organisation and communicationPentagram Designrationalisation • reissue • sans-serif typefacesignagesignage designsigns • spacing • spatial orientation • standards manual • straphanger • style guidesubwaysymbol system • system signage • train station • typographic chaos • typography • Unimark • wayfinding

CONTRIBUTOR

Simon Perkins
24 FEBRUARY 2014

Project Tango: mobile devices with a human-scale understanding of space and motion

"As we walk through our daily lives, we use visual cues to navigate and understand the world around us. We observe the size and shape of objects and rooms, and we learn their position and layout almost effortlessly over time. This awareness of space and motion is fundamental to the way we interact with our environment and each other. We are physical beings that live in a 3D world. Yet, our mobile devices assume that physical world ends at the boundaries of the screen."

(Johnny Lee, Google Advanced Technology and Projects group)

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TAGS

applied research • auditory cues • game space • gamifying • geographic data • geospatial analysis • Google Advanced Technology and Projects group (ATAP)Google Inc • hide and seek • human scale • human-scale • human-scale understanding • Johnny Lee • mobile devicesmotion • physical beings • physical space • place and route • Project Tango • Project Tango (Google) • research labroboticssensory phenomenaspace • space and motion • spatial analysis • spatial awareness • spatial contextual awareness • spatial environments • spatial location • spatial orientationspatial perceptionspatial relationshipsvisceral experiencevisceral journey

CONTRIBUTOR

Liam Birtles
23 FEBRUARY 2014

Jamie O'Neil: Skipping Slides (building cognitive maps)

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CONTRIBUTOR

Simon Perkins
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