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Which clippings match 'Corporate Culture' keyword pg.1 of 1
22 JANUARY 2014

The Importance of Agency Culture

"How well an agency can articulate its organizational culture is a source of competitive advantage. How well the agency is positioned vis–à–vis its competitive set –– with a clear communication of its value proposition –– is essential when wooing prospective clients. An agency's true points of differentiation are often grounded in its vision, service standards, creativity and other behaviors that are reinforced either formally or informally within the shop itself."

(Lorraine Rojek, 25 February 2009,Adweek)

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TAGS

2009advertising agenciesAdweekagency culture • agency employee • agency teams • clear communicationclient and agency • client organisation • competitive advantage • competitive set • corporate culture • creative idea • cultural compatibility • cultural differences • cultural fit • cultural lens • design agencies • design client • design culturedigital agency • distinctive culture • harmonious relationships • new business opportunitiesorganisational culture • point of difference • point of differentiation • prospective clients • screening criteria • stand out from the crowd • strategic direction • studio culture • value proposition • value system • work contexts

CONTRIBUTOR

Simon Perkins
17 JANUARY 2014

Energizing corporate culture through industrial musicals

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TAGS

1950s1954aesthetic spectacleautomaker • awayday • boom time • business contextChevroletcollective values • company loyalty • corporate Americacorporate behaviourcorporate culturecorporate events • corporate image • corporate musical • economic boomenculturationenergizing corporate cultureentertainmentGeneral Motors • industrial musical • industrial propaganda • industrial show • industrial theatre • internal marketing • internal songbook • marketing practicesmusical theatreorganisational culturePrelinger Archivespromoting shared business contextpropagandasales and profitshow (spectacle) • song-and-dance • team day • team motivation • team-buildingtrade convention

CONTRIBUTOR

Simon Perkins
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