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Which clippings match 'Health Awareness' keyword pg.1 of 1
16 MARCH 2014

US Corn Refiners seek to sweeten image through product rename

"High fructose corn syrup, essentially a liquid alternative to sugar that is derived from corn kernels, is known in Europe as glucose–fructose syrup or isoglucose. Thousands of popular foods, ranging from crisps to bread products, sweets and prepared meals, contain the ingredient. But sales have fallen sharply in the US amid attacks on the substance by campaigners who link it to America's twin epidemics of obesity and diabetes."

(Andrew Clark, 15 September 2010, The Guardian)

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TAGS

2010 • American Medical Association • Archer Daniels Midland Company (ADM) • Audrae Erickson • bakery products • beet sugar • branding makeover • bread • candy • cane sugar • Cargill Inc • Centre for Science in the Public Interest • corn • corn kernel • Corn Refiners Association • corn starch • corn sugar • corn syrup • CRA • crisps • diabetes • drinks and snacks • food • Food and Drug Administration (FDA) • food companies • food ingredientfood production • fructose • fructose corn syrup • Gatorade • glucose • glucose syrup • glucose-fructose • glucose-fructose syrup • health awarenesshealth riskhealthy habits • HFCS • high fructose corn syrup • high fructose corn syrup (HFCS) • high fructose maize syrup • isoglucose • name change • natural ingredient • nutritionobesity • pre-cooked meals • pre-prepared mealsproduct rebrandingre-brandre-branding • rebranding • soda pop • soglucose • Starbuckssubstance • sucrose • sugar • sweet tooth • sweetener • sweets • syrup • Tate and Lyle • The Guardian • ubiquitous sweetening ingredient • US Corn Refiners Association (CRA)

CONTRIBUTOR

Simon Perkins
14 JANUARY 2014

Moscow metro launches 'Squat to ride' Sochi promotion

"As part of the zealous promotion for Russia's upcoming Sochi Olympics spectacular, the Moscow metro is offering an alternative to its ticket machines and their queues. It is combining a keep–fit theme and making an attractive offer to commuters; get some gain from the pain and ride the train for free."

(Euronews, 08 November 2013)

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TAGS

2013advertising in public spacesawareness campaignawareness raisingcommutercreative advertising • Euronews • exercise • exercise machinehealth awareness • health promotion • keep-fit • Maria Kiseleva • metro • Moscow • Moscow Metro • obesityOlympic GamesOlympic Games 2014promotionpublic healthpublic spaceRussia • Russian Olympic Committee • Sochi 2014 Olympic • Sochi Olympics • sport • squat to ride • squats • ticket • ticket machine • ticket purchasingtrain station • train travel • Vystavochnaya station

CONTRIBUTOR

Simon Perkins
25 OCTOBER 2013

Chris Green's Findus Beef Lasagne Jockey Parody

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TAGS

2013 • adulteration • attribution • beef • Chris Green (writer) • contamination • content attribution • culture jammingfast food • Findus Group • food • food fraud • food ingredientfood labelfood production • frozen dinner • frozen meal • health awarenesshealth riskhorse • horse beef • horse meat • horsemeat scandal • humour • jockey • lasagne • meme • microwave meal • parodypre-prepared mealsprepackaged mealproduct packagingready mealready-made mealremix culturescandalsubstance • TV dinner • UK

CONTRIBUTOR

Simon Perkins
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