Not Signed-In
Which clippings match 'Dangerous Driving' keyword pg.1 of 1
06 JANUARY 2014

Arrested moment allows contemplation for what might have been

"This campaign aims to reframe the way that people look at their speed when they're driving. A person may be a good driver but they can't deny that people do make mistakes–after all, to err is only human. And in life, mistakes are made often. We usually get to learn from our mistakes; but not when driving – the road is an exception. Even the smallest of mistakes on the road can cost us our life, or someone else's."

(NZ Transport Agency, 6 January 2014)



2014advertising campaignAotearoa New Zealandarresting timecar crashcareless drivingco-optioncollisionconsequencescountry roadcrashdangerous drivingdrivingemotive manipulationfait accompli • fatal crash • final momentfrozen in the moment • hard-hitting • human error • impending disaster • in media res • momentary reprieve • mortalityno escape • NZ Transport Agency • police enforcement • public information adpublic information advertisementpublic service announcementroad safety • serious injury • speed limit • speeding • stop moving and consider the consequencessuffering and inevitable deaththreshold spacetime manipulationtime slowed downtransport safetyTVC • what might have been


Simon Perkins
04 DECEMBER 2011

Drunk Driving Prevention: advertising campaigns

"Since launching this campaign in 1983, more than 68% of Americans exposed to the advertising have tried to prevent someone from driving drunk. In 1998, America experienced its lowest number of alcohol–related fatalities since the U.S. Department of Transportation began keeping records. Campaign taglines have included: 'Drinking & Driving Can Kill A Friendship' and 'Friends Don't Let Friends Drive Drunk.'"

(The Advertising Council, USA)


a few drinks • AAA • AAA Foundation for Traffic Safety • advertising campaignalcoholalcohol abuse • alcohol-related driving deaths • alcohol-related traffic fatalities • buzzed • buzzed driving • Buzzed Driving is Drunk Driving • careless drivingco-optionconsequencesdangerous drivingdrinkdrink driving • drinking alcohol • drinking and driving • driving • driving buzzed • driving drunk • driving under the influence • driving while intoxicated • drug taking • drunk • drunk driving • drunken driving • DUI • DWI • eating food • emotive manipulation • excess alcohol • humorous spot • impaired drivers • impaired driving • myth • operating under the influence • overtly drunk drivers • PSApublic information advertisementpublic service announcementsafetytransport safetyTV commercial • under the influence of alcoho


Simon Perkins

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