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Which clippings match 'Bible (guide)' keyword pg.1 of 1
01 MARCH 2014

Brand Book vs Brand Guidelines vs Brand Bible

"A brand book is the physical manifestation of the living, breathing concept that is your brand. Without a guiding document, the Brand can spin out into an inconsistent set of representations. In an attempt to slow that process, Marketing Departments often develop Brand usage guidelines. These guiding documents have a lot of names: Brand Book, Brand Guidelines, Brand Bible, Identity Guidelines, etc, etc, etc. But whatever you call it, the Brand Book helps to define the standard elements of the Brand identity, in an attempt to limit the inconsistency that would otherwise develop as the Brand is implemented and actively used."

(Tisha Oehmen)



bible (guide)brand behavioursbrand biblebrand book • brand elements • brand guidelines • brand history • brand identitybrand manager • brand philosophy • brand position • brand space • brand usage guidelines • branding • co-branding guidelines • colour choicecommunication design systems • corporate identity systems • design guidelines • Deutsche Bankdocument • guide document • guidelines • guiding document • identity guidelines • identity guidelines book • inconsistency • internal staff • marketing department • marketing partners • marketing team • overview document • parent brand • physical manifestationposition-statementpositioning statements • source document • standard elements • standardisation • sub-brand • technical document • typography guidelines • understand the brand • visual identity systems


Simon Perkins
16 JANUARY 2014

A Game Bible is not a Game Design Document

"Some people confuse a game bible with a GDD [game design document]. Don't make this mistake. A show bible is a term taken from television production. The show bible's emphasis is on the rules of the world and the backgrounds and relationships of the characters. This is an important document to create, especially if information about your world and characters is going to be shared with other individuals (like those working on marketing materials such as websites, comic book adaptations, and merchandising) but remember that the game bible has nothing to do with gameplay. That's what the GDD is for. ...

A GDD is first and foremost about gameplay. How the character interacts with the world rather than relates to it; a subtle difference, but an important difference nonetheless. I find bibles important, especially when communicating your game's universe to other interested parties, but it really should be done after you have started to flesh out your GDD. "

(Scott Rogers, pp.72–75, 2010)

Rogers, S. (2010). "Level Up!: The Guide to Great Video Game Design", John Wiley & Sons.



2010adaptationbible (guide) • character relationships • document • game bible • Game Design Document (GDD) • game universe • game worldgameplay • marketing materials • merchandising • rulesshow biblestory worldtelevision production • world of the game • world of the story


Simon Perkins
04 JANUARY 2014

Story and Show Bibles: TV series pitching and reference documents

"Writers who want to pitch a TV series create a show bible. The bible contains the concept, location, bios of the characters, full episodes, synopses of potential episodes, and possibly even a pilot episode. Once the TV series is launched, the show bible is used to keep track of details about the setting and characters to preserve continuity. The show bible reminds writers about pertinent but minute facts. No doubt the writers for the TV show Buffy the Vampire Slayer needed to know the characteristics of each demon that Buffy fought as well as the names of her high school classmates who turned out to be vampires. It would be confusing if a student who was supposedly a vampire one season were suddenly able to see her reflection during the next season."

(Rochelle Melander, 2011, p.46)

Melander, R. (2011). "Write–A–Thon: Write Your Book in 26 Days (And Live to Tell About It)", F+W Media.



2011bible (guide)Buffy the Vampire Slayer • character bible • character bios • character history • consistencycontinuityepisodesfictional universehistories • keep track • living document • living inside a show • main characterpilot episode • pitch document • plotline • preserve continuity • production document • progressive design • reference document • Rochelle Melander • screenwriters • series pitch • show biblesoap opera • story bible • story breakdown • story concept • story location • story outline • story setting • synopsis • television seriesTV series • types of bibles • updated as a series progresses • world of the storywriters


Simon Perkins
11 DECEMBER 2013

Santa brand book - 2013 refresh

"Santa brand book – 2013 refresh. Brand guidelines for the world's biggest brand, to make sure the Marketing Elves stay on message."


















2013bible (guide)brand biblebrand bookbrand colourbrand guidelinesbrand identitybrand imagebrand perceptionbrand refreshbrandingChristmascritique • fantasy figure • Father Christmas • gifts • humour • Kris Kringle • parodyredreindeer • Saint Nicholas • Santa • Santa Claus • Sinterklaas • snow • St. Nicholas Day • white


Simon Perkins

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