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Which clippings match 'Capitalist Ideology' keyword pg.1 of 1
21 NOVEMBER 2014

They Live: sunglasses reveal subliminal capitalist messages

"John Carpenter's They Live (1988), one of the neglected masterpieces of the Hollywood Left, is a true lesson in critique of ideology. It is the story of John Nada–Spanish for 'nothing'! –, a homeless laborer who finds work on a Los Angeles construction site, but has no place to stay. One of the workers, Frank Armitage, takes him to spend the night at a local shantytown. While being shown around that night, he notices some odd behavior at a small church across the street. Investigating it the next day, he accidentally stumbles on several more boxes hidden in a secret compartment in a wall, full of sunglasses. When he later puts on a pair of the glasses for the first time, he notices that a publicity billboard now simply displays the word 'OBEY,' while another billboard urges the viewer to 'MARRY AND REPRODUCE.' He also sees that paper money bears the words 'THIS IS YOUR GOD.' Additionally he soon discovers that many people are actually aliens who, when they realize he can see them for what they are, the police suddenly arrive. Nada escapes and returns to the construction site to talk over what he has discovered with Armitage, who is initially uninterested in his story. The two fight as Nada attempts to convince and then force him to put on the sunglasses. When he does, Armitage joins Nada and they get in contact with the group from the church, organizing resistance. At the group's meeting they learn that the alien's primary method of control is a signal being sent out on television, which is why the general public cannot see the aliens for what they are. In the final battle, after destroying the broadcasting antenna, Nada is mortally wounded; as his last dying act, he gives the aliens the finger. With the signal now missing, people are startled to find the aliens in their midst."

(Slavoj Zizek)

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TAGS

1988advertising billboardsalien invasion • alien occupation • broadcasting antenna • buy and obey • Cable 54 • capitalist ideologychurchconsumerism • contact lenses • control • critique of capitalism • critique of ideologycult filmcultural critique • drifter • dystopia • homeless labourer • Hooverville • ideology • John Carpenter • Keith David • kick ass and chew bubble gumLos Angelesmass mediamedia consumermedia consumption • Meg Foster • nameless drifter • passive consumptionpervasive advertisingpost-ideological society • prophetic • Roddy Piper • ruling class • satirical film • science fiction • shantytown • Slavoj Zizek • subliminal advertising • subliminal messages • sunglassesThe Perverts Guide to Ideology (2012)They Live (1988)threat • underground organisation • unmasked • watch television

CONTRIBUTOR

Simon Perkins
21 JUNE 2006

Barthes: Death Of The Author

"The author is a modern figure, produced no doubt by our society insofar as, at the end of the middle ages, with English empiricism, French rationalism and the personal faith of the Reformation, it discovered the prestige of the individual, or, to put it more nobly, of the 'human person' Hence it is logical that with regard to literature it should be positivism, resume and the result of capitalist ideology, which has accorded the greatest importance to the author's 'person'."

(Roland Barthes 1993)

Barthes, Roland (1993) "Image Music Text", Fontana Press.

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TAGS

1967Aspen (magazine)auteur theoryauthenticityauthorshipBertolt Brecht • Blaise Cendrars • capitalist ideologyCharles Baudelairecitation • classical criticism • collective writing • connoisseurshipcontestationcult of the authordeath of the author • decipher • empiricismgeniusGustave FlaubertHonore de Balzac • Image-Music-Text • individualinterpretationlanguageliterary criticismliteratureMarcel Proust • mediator • Modern • multiple writings • multiplicitiesparody • Paul Claudel • Paul ValeryProtestant Reformation • rationalism • readingRoland Barthesromantic • scriptor • shaman • Stephane Mallarme • subtilisationsurrealism • Thomas De Quincey • utterancesvoices
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