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Which clippings match 'Bill Buxton' keyword pg.1 of 1
14 SEPTEMBER 2015

Design for Action: designing the immaterial artefact

"Throughout most of history, design was a process applied to physical objects. Raymond Loewy designed trains. Frank Lloyd Wright designed houses. Charles Eames designed furniture. Coco Chanel designed haute couture. Paul Rand designed logos. David Kelley designed products, including (most famously) the mouse for the Apple computer.

But as it became clear that smart, effective design was behind the success of many commercial goods, companies began employing it in more and more contexts. High-tech firms that hired designers to work on hardware (to, say, come up with the shape and layout of a smartphone) began asking them to create the look and feel of user-interface software. Then designers were asked to help improve user experiences. Soon firms were treating corporate strategy making as an exercise in design. Today design is even applied to helping multiple stakeholders and organizations work better as a system.

This is the classic path of intellectual progress. Each design process is more complicated and sophisticated than the one before it. Each was enabled by learning from the preceding stage. Designers could easily turn their minds to graphical user interfaces for software because they had experience designing the hardware on which the applications would run. Having crafted better experiences for computer users, designers could readily take on nondigital experiences, like patients' hospital visits. And once they learned how to redesign the user experience in a single organization, they were more prepared to tackle the holistic experience in a system of organizations."

(Tim Brown and Roger Martin, 2015, Harvard Business Review)

A version of this article appeared in the September 2015 issue (pp.56–64) of Harvard Business Review.

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TAGS

Bill BuxtonCharles EamesCoco Chanelcomplex systems • David Kelley • design history • design intervention • design processdesign thinking • design-oriented approach • design-oriented thinkingdesigned artefactethnographic design approachFrank Lloyd Wright • genuinely innovative strategies • graphical user interfaceHarvard Business ReviewHerbert Simon • holistic user experience • IDEOimmateriality • intervention design • iPoditerative prototyping • iterative rapid-cycle prototyping • iTunes Store • Jeff Hawkins • look and feellow-fidelity prototype • low-resolution prototype • nondigital experiences • PalmPilot • Paul Randpersonal digital assistantphysical objectsrapid prototyping • Raymond Loewy • redesignRichard Buchananrole of the designerservice designuser experienceuser experience designuser feedbackuser interface designwicked problems

CONTRIBUTOR

Simon Perkins
20 DECEMBER 2013

Kirby Ferguson: Embracing the remix

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TAGS

2012Android OSAppleauthorship • behavioural finance theory • Bill BuxtonBob Dylan • borrow • Brian Burton • building on the work of others • Carter Family • celebrated creators • citation as a form of persuasioncopycopyingcopyrightcopyright law • core technology • creative workscreativitycultural productiondesign innovation • Dominic Behan • everything is a remix • good artists copy great artists steal • graphical user interfacegreat ideasHenry FordiPhone • Jean Ritchie • Jeff Han • Kirby Ferguson • loss aversion • multi-fingered gestures • multi-touch technologiesnew medianothing is original • Nottamun Town • originalityoriginality is non-existentownershipPablo Picasso • patent law • patent registration • Paul Clayton • private property • property analogy • remixremix cultureremixingrip • shameless stealing • standing on the shoulders of giants • stealing • Steve Jobs • stolen product • TED Talks • Woody Guthrie • Xerox PARC

CONTRIBUTOR

Simon Perkins
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