Not Signed-In
Which clippings match 'Behaviourism' keyword pg.1 of 1
30 SEPTEMBER 2014

The now discredited hypodermic needle model of communication

"The Hypodermic Needle Theory is a linear communication theory which suggests that media messages are injected directly into the brains of a passive audience. It suggests that we're all the same and we all respond to media messages in the same way.

This way of thinking about communication and media influence is no longer really accepted. In the 1930s, many researchers realized the limitations of this idea and some dispute whether early media theorists gave the idea any serious attention at all. Nevertheless, The Hypodermic Needle Theory continues to influence the way we talk about the media. People believe that the mass media has a powerful effect. Parents worry about the influence of television and violent video games. News outlets run headlines like 'Is Google making us stupid' and 'Grand Theft Auto led teen to kill'."

(Brett Lamb, 12 April 2013)

1

TAGS

1930sArthur Bergerassumptions • attitudinal attributes • behaviour systemsbehaviourism • Bernard Berelson • biologically based theory • communication theoryconceptual model • David Croteau • Dennis Davis • discredited theory • Elihu Katz • Hadley Cantril • Hazel Gaudet • Herta Herzog • human instinct • human nature • hypodermic needle model • hypodermic needle theory • hypodermic-syringe model • infusion • injection • James Tankard • linear communication theory • magic bullet theory • mass communicationmedia • media gun • media influence • mental imagemessagemodel of communication • obsolete theory • passive audience • Paul Lazarsfeld • propaganda • shooting metaphor • sitting duck • situational attributes • Stanley Baran • theory of communication • transmission-belt model • unidirectional flow • uniformly controlled • Werner Severin • William Hoynes

CONTRIBUTOR

Simon Perkins
04 DECEMBER 2010

e-Pedagogy & e-Assessment: new kinds of learning

"The changing environment facilitates new kinds of learning. Teachers have traditionally focussed on content; indeed, many consider the identification and delivery of learning material to be their prime role. It is through this role that they seek to direct learning. But it has been argued that this traditional teaching skill is redundant in today's information–rich learning environment."

(Bobby Elliott, CAA Conference 2008)

Elliott, B. (2008). 'E–Pedagogy & E–Assessment'. 12th CAA Conference: Research into E–Assessment. Loughborough, UK, Loughborough University.

1

TAGS

2008Assessment 2.0assimilationbehaviourismblackboard • CAA • changecognitive dissonance • cognitivism • collaboration • Computer Assisted Assessment • conferenceconnectivismconstructivismcontente-assessmente-learning • e-moderation • e-pedagogyeducationengagementfacilitationguide on the sideICTinformation-richJean Piagetknowledgelearninglearning environmentlearning materialsLev VygotskyLoughborough Universitymental modelsMoodle • network learning • participationparticipatory learningpedagogy • proceedings • RSSsage on the stage • Scottish Qualifications Agency • Second Life (SL)social changesocial constructionismsocial constructivismsocial interaction • social nature of learning • teachersteachingtraditiontransformationubiquitous computingVLEWeb 2.0 • zone of proximal development

CONTRIBUTOR

Simon Perkins
28 SEPTEMBER 2008

Bloom's Taxonomy

"well–known taxonomy of learning objectives is an attempt (within the behavioural paradigm) to classify forms and levels of learning. ... As well as providing a basic sequential model for dealing with topics in the curriculum, it also suggests a way of categorising levels of learning, in terms of the expected ceiling for a given programme. Thus in the Cognitive domain, training for technicians may cover knowledge, comprehension and application, but not concern itself with analysis and above, whereas full professional training may be expected to include this and synthesis and evaluation as well."

ATHERTON J S (2005) Learning and Teaching: Bloom's taxonomy [On–line] UK: Available: http://www.learningandteaching.info/learning/bloomtax.htm [Accessed: 28 September 2008]

BLOOM B S (ed.) (1956) Taxonomy of Educational Objectives, the classification of educational goals – Handbook I: Cognitive Domain New York: McKay

1

TAGS

behaviourismBenjamin Bloom • Blooms taxonomy • curriculumeducationhierarchical taxonomy • James Atherton • learningpedagogy • pyramid diagram • sequential model • taxonomy

CONTRIBUTOR

Simon Perkins
Sign-In

Sign-In to Folksonomy

Can't access your account?

New to Folksonomy?

Sign-Up or learn more.