"The Hypodermic Needle Theory is a linear communication theory which suggests that media messages are injected directly into the brains of a passive audience. It suggests that we're all the same and we all respond to media messages in the same way.
This way of thinking about communication and media influence is no longer really accepted. In the 1930s, many researchers realized the limitations of this idea and some dispute whether early media theorists gave the idea any serious attention at all. Nevertheless, The Hypodermic Needle Theory continues to influence the way we talk about the media. People believe that the mass media has a powerful effect. Parents worry about the influence of television and violent video games. News outlets run headlines like 'Is Google making us stupid' and 'Grand Theft Auto led teen to kill'."
(Brett Lamb, 12 April 2013)
"The changing environment facilitates new kinds of learning. Teachers have traditionally focussed on content; indeed, many consider the identification and delivery of learning material to be their prime role. It is through this role that they seek to direct learning. But it has been argued that this traditional teaching skill is redundant in today's information–rich learning environment."
(Bobby Elliott, CAA Conference 2008)
Elliott, B. (2008). 'E–Pedagogy & E–Assessment'. 12th CAA Conference: Research into E–Assessment. Loughborough, UK, Loughborough University.
"well–known taxonomy of learning objectives is an attempt (within the behavioural paradigm) to classify forms and levels of learning. ... As well as providing a basic sequential model for dealing with topics in the curriculum, it also suggests a way of categorising levels of learning, in terms of the expected ceiling for a given programme. Thus in the Cognitive domain, training for technicians may cover knowledge, comprehension and application, but not concern itself with analysis and above, whereas full professional training may be expected to include this and synthesis and evaluation as well."
ATHERTON J S (2005) Learning and Teaching: Bloom's taxonomy [On–line] UK: Available: http://www.learningandteaching.info/learning/bloomtax.htm [Accessed: 28 September 2008]
BLOOM B S (ed.) (1956) Taxonomy of Educational Objectives, the classification of educational goals – Handbook I: Cognitive Domain New York: McKay