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17 DECEMBER 2012

Material Synthesis: Negotiating experience with digital media

"Given the accessibility of media devices available to us today and utilising van Leeuwen's concept of inscription and synthesis as a guide, this thesis explores the practice of re-presenting a domestic material object, the Croxley Recipe Book, into digital media. Driven by a creative practice research method, but also utilising materiality, digital storytelling practices and modality as important conceptual frames, this project was fundamentally experimental in nature. A materiality-framed content analysis, interpreted through cultural analysis, initially unraveled some of the cookbook's significance and contextualised it within a particular time of New Zealand's cultural history. Through the expressive and anecdotal practice of digital storytelling the cookbook's significance was further negotiated, especially as the material book was engaged with through the affective and experiential digital medium of moving-image. A total of six digital film works were created on an accompanying DVD, each of which represents some of the cookbook's significance but approached through different representational strategies. The Croxley Recipe Book Archive Film and Pav. Bakin' with Mark are archival documentaries, while Pav is more expressive and aligned with the digital storytelling form. Spinning Yarns and Tall Tales, a film essay, engages and reflects with the multiple processes and trajectories of the project, while Extras and The Creative Process Journal demonstrate the emergent nature of the research. The written thesis discusses the emergent nature of the research process and justifies the conceptual underpinning of the research."

(Sasha McLaren, 2008)

McLaren, Sasha (2008). "Material Synthesis: Negotiating experience with digital media", MA thesis, The University of Waikato, Aotearoa New Zealand.

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2008 • affective digital medium • anecdotal practice • Aotearoa New Zealand • archival documentaries • conceptual frame • cookbook • creative practice research method • creative process journal • Croxley Recipe Book • Croxley Recipe Book Archive Film • cultural analysis • cultural historycultural significance of objects • digital film works • digital media • digital medium • digital storytelling • digital storytelling form • digital storytelling practices • domestic • domestic material object • DVD • emergent nature • emergent nature of the research • experience • experiential digital medium • expressive practice • film essay • inscription and synthesis • MA • material book • material synthesis • materiality • materiality-framed content analysis • media devicesmoving imageobject • Pav Bakin with Mark • reflective journalrepresentational strategiesresearchresearch processsocial construction of knowledge • spinning yarns • tall tales • Theo Van Leeuwen • thesis • University of Waikato • useful significanceWaikato • written thesis

CONTRIBUTOR

Simon Perkins
09 AUGUST 2012

Last Chance: 1st year student short film about friendship

"The project has given me a close insight to working with new people and having a responsibility within a crew. I feel as though my knowledge has excelled in the moving image area. I discovered that so much hard work and effort goes into a short five minute production."

(Zoe Stroud, 2012)

Fig.1 This short film called "Last Chance" (2012) was created as part of the coursework for the 1st year Design Practice 2 module in the BA (Hons) Multimedia programme at Nottingham Trent University (UK).

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2012 • Bartholomew Bazaz • being put in a group • CanonCanon 7Dclapperboard • close group of friends • colour correction • coursework • creative knowledge • design project • DSLR cinematography • film pre-production • film producer role • friendship • Georgia Hirth • group project • intimate image • Kalab Khaliq • learning experience • learning task • moving imageMultimedia 1st year • Nick Horton • Nick Rood • Nick Rook • Nottingham Trent UniversityNTU Multimedia • on location • partypersonal developmentpersonal research • Phillip Nodding • positive learning experience • production planning • Roma Patel • shallow depth of fieldshooting scheduleshort filmstudent filmsstudent work • Tom Roberts • woods • working in a group • Zoe Stroud

CONTRIBUTOR

Simon Perkins
03 AUGUST 2012

Stroke: an individual struggles against a dehumanised mass

"Christine Jeffs made her directing debut with this lush, high end (35mm film, Dolby sound) short film. Dorothy (Fiona Samuel), a lone swimmer, luxuriates in tranquil bliss at a deserted pool - only to have her solitude rudely interrupted by a squad of swimmers. A wordless, strikingly choreographed conflict ensues as Dorothy attempts to assert herself against the dehumanised aggression of the swimmers. Stroke was invited to international festivals including Cannes and Sundance; and Jeffs went on to direct feature films Rain and Sunshine Cleaning."

(NZ On Screen)

Fig.1 Christine Jeffs (1994), "Stroke" (short film excerpt) Aotearoa New Zealand, 35mm 8 minutes.

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199435mmAotearoa New Zealand • assertiveness • Australasia • choreographed conflict • choreographies for camerachoreographychoreography of conflict • Christine Jeffs • dehumanisation • dehumanised aggression • Fiona Samuel • kiwi shortkiwi short filmskiwi shortsmoving imageNew Zealand on ScreenNZ On Screennz short film • Robin Laing • short filmsport • swimmer • swimmingThe Coming of Age of The New Zealand Short Film • tranquillity • wordless

CONTRIBUTOR

Simon Perkins
15 JULY 2012

The New Zealand Film Archive

"Established in 1981, the Film Archive is an independent charitable trust overseen by a Board of Trustees representing film, archival, Maori and community interests. The Film Archive's constitution and kaupapa express a commitment to collect, protect and connect New Zealand's film and television history.

When an item is in the care of the Archive, it is considered the property of the depositor. Subsequently the copyright for the material remains with the legal rights holders.

The collections of predominantly New Zealand film, video and television date from 1895 to the present day. Every genre of filmmaking - feature films, documentaries, short films, home movies, newsreels, television programmes and film and television advertisements - is represented. There is also a significant documentation collection which includes publicity materials, stills, posters, production records, props, costumes and equipment housed in Wellington.

As there is no statutory deposit legislation for film in New Zealand, material is deposited voluntarily - and without cost to the depositor. Maintaining a kaitiaki role over the collections the Film Archive's guardianship ensures ownership of the original item remains with the depositor and copyright is maintained by the appropriate parties. In the case of material with Maori content, the Film Archive actively maintains relationships with whanau/hapu/iwi to ensure appropriate long term care and access."

(New Zealand Film Archive)

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18951981advertisementAotearoa New ZealandarchivalarchiveAustralasia • care and access • collectioncostumecultural heritagedocumentarydocumentationfeature film • film advertisement • film and television history • film archivefilm historyfilmmaking • guardianship • hapu • home movie • independent charitable trust • iwi • legal rights holders • long term access • long term care • long term care and access • moving imageNew Zealand cinemaNew Zealand cultureNew Zealand Film ArchivenewsreelNZ Film Archive • production records • publicity materials • publicity posters • publicity stills • short film • television advertisement • television history • television programmeWellington • whana

CONTRIBUTOR

Simon Perkins
09 JULY 2012

Start JudgeGill: UK Start Academy Grad Programme

"Are you ready to be part of our golden generation? We've built a new agency that blurs the line between the physical and the interactive. Now we're looking for exceptional people to work in multi-disciplinary teams, creating experiences that make them, and us, famous. We need supremely skilled Designers, Developers, Strategists, Copywriters, Account Handlers and Producers. If that's you, then there's a place in our graduate academy to define your career and craft in this connected world. Closing date for the July intake is Friday 13th July."

(Start JudgeGill, UK)

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2012 • account handler • account managerAdidas • Barclays Bank • blurs the line • career • connected world • copywriter • copywriters • copywriting • Costa Coffee • craftcreative industries • define your career • design agencydesign business • design career • design careers • design graduatesdesign industrydesign professionalsdesign projectdesign studiodesignersdevelopersdigital design • Easyjet • exceptional people • golden generation • grad programme • graduate academy • graduate bridgegraduate designers • graduate programme • graphic designinteractive designinterior design • Marks and Spencer • moving imagemultidisciplinarymultidisciplinary teams • new agency • permanent jobs • portfolio review • portfolio viewing • post-graduate employmentpost-graduate scheme • producer • producers • professional practicereal-life studio • Start Academy Grad Programme • Start JudgeGill • strategists • structured training programme • transition into post-graduate employmentUKVirgin Mediawork placement

CONTRIBUTOR

Simon Perkins
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