"Traditional marketing was built for another age. Today a new creative energy is required. Sociability is the media of now. Social connections happen everywhere, every minute of every day, in the real world and in the digital world. Social communication touches everybody. Brands are carried along in the stories people share, and the conversations they have, in social media, on their mobiles, and face to face. We help brands to get their stories to travel further and faster, building sustained relationships and advocacy as they go.
Our story began in a (thankfully converted) cowshed back in 2000. We saw that a new age of communication was emerging, an age of social communication. Since then we have worked with some of the world's best businesses helping them to behave in different ways; encouraging participation and collaboration with their audiences. We now have an 90-strong team of talented thinkers, doers and sometime dreamers who bring social communication to life for brands around the world."
"All businesses, no matter what they make or sell, should recognize the power and financial value of good design.
Obviously, there are many different types of design: graphic, brand, packaging, product, process, interior, interaction/user experience, Web and service design, to name but a few. ...
You see, expecting great design is no longer the preserve of a picky design-obsessed urban elite - that aesthetically sensitive clique who'd never dare leave the house without their Philippe Starck eyewear and turtleneck sweaters and buy only the right kind of Scandinavian furniture. Instead, there's a new, mass expectation of good design: that products and services will be better thought through, simplified, made more intuitive, elegant and more enjoyable to use.
Design has finally become democratized, and we marketers find ourselves with new standards to meet in this new 'era of design.' To illustrate, Apple, the epitome of a design-led organization, now has a market capitalization of $570 billion, larger than the GDP of Switzerland. Its revenue is double Microsoft's, a similar type of technology organization but one not truly led by design (just compare Microsoft Windows with Apple's Lion operating system)."
(Adam Swann, 5/03/2012, Forbes)
Fig.1 "Mille Miglia" bicycle by VIVA [http://www.vivabikes.com/].
"Interbrand started in 1974 when the world still thought of brands as just another word for logo.
We have changed the world's view of branding and brand management by creating and managing brands as valuable business assets."
"Established in 2001; YCN today produces design, branding, advertising, products and much else besides - both for its own projects and ventures, and on behalf of diverse clients.
A multi-disciplinary central team of designers, art directors, strategists, writers, and project managers work together at 72 Rivington Street in London. We're always recruiting, and love to hear from anyone interested in joining the team."
"Club nights and events, presented by NTU Graphic Design; hosting the city's best DJ's, designers, and illustrators.
This is our blog, a place to read about all things doughey, from the people behind it. All work featured, is created by students from our course."
(NTU Graphic Design)