"One of the simplest ways to conceptualize the becomingness of liminal space in media is to think of the virtual. In his essay 'The Reality of the Virtual,' Slavoj Žižek addresses Gilles Deleuze's notion of the virtual as 'pure becoming without being,' which is ''always forthcoming an already past,'' but is never present or corporeal.[7] The virtual is a liminal space that consists only of its becomingness–state, and not an actual being or object to become. It exists as pure becoming that suspends both 'sequentiality and directionality'; it is a passage, but there is no line of passage.[8]"
(Allison Wright, The Chicago School of Media Theory)
"Santa brand book – 2013 refresh. Brand guidelines for the world's biggest brand, to make sure the Marketing Elves stay on message."
(Quietroom)