Not Signed-In
Which clippings match 'Passer-by' keyword pg.1 of 1
07 NOVEMBER 2015

Google trials DoubleClick enabled virtual out-of-home advertising

"Google has begun testing extending its DoubleClick ad technology beyond desktop computers and mobile phones to billboards.

The company is trialing a method for premium billboard ads to bought programmatically — using DoubleClick's automated processes, rather than having to manually place an order with an outdoor advertising company upfront — for the first time. ...

The idea is that passers-by will see the most relevant ads for the time of day and location they are in. If the passing audience isn't the right one to show an ad to, then the technology opts not to serve an ad.

Google's trial began earlier this month in London and will run until November. The ads are being served to premium digital screens in transport, roadside locations, and city centers across the UK. Google has bought the advertising placements upfront and is using DoubleClick to decide which ads for which of its brands are most appropriate to serve at particular locations and to determine the best time of day to display them."

(Lara O'Reilly, 30 October 2015, Business Insider)

1

2

3

TAGS

2015 • ad tech • ad technologyadvertising billboardsadvertising screensambient intelligenceautomated messagesbillboard • Business Insider Inc • Co:Collective (agency) • context awarenessdigital advertisingdigital advertising screensdigital billboardsdigital out-of-homedigital screensdigital signs • Essence (agency) • Euston Road • Google DoubleClick • Google Media Lab • GrandVisual • hypermediacyJCDecaux • London Waterloo Station • Ocean Outdoor • Old Street roundabout • OMD UK (agency) • OOH advertising • OOH media • OpenLoop • out of home advertising • out-of-home (OOH)outdoor advertising • Outdoor Plus • passer-bypervasive advertising • programmatic billboards • programmatic out-of-home advertisingproof of concept • R/GA (agency) • real-time advertising • Rubicon Project • Silicon Roundabout • Talon (agency) • targeted advertising • Tim Collier • TubeMogul • ubiquitous advertising • Vauxhall roundabout • virtual outdoor advertising • Xaxis

CONTRIBUTOR

Simon Perkins
01 DECEMBER 2013

Under Scan: interactive video art installation for public space

"Under Scan is an interactive video art installation for public space. In the work, passers–by are detected by a computerized tracking system, which activates video–portraits projected within their shadow. Over one thousand video–portraits of volunteers were taken in Derby, Leicester, Lincoln, Northampton and Nottingham by a team of local filmmakers. For its London presentation in Trafalgar Square, Tate Modern filmed over 250 additional recordings. As people were free to portray themselves in whatever way they desired, a wide range of performances were captured. In the installation, the portraits appear at random locations. They 'wake–up' and establish eye contact with a viewer as soon as his or her shadow 'reveals' them. As the viewer walks away, the portrait reacts by looking away, and eventually disappears if no one activates it. ...

The piece was inspired by representation en abîme, where the portrayed make eye–contact with the viewer, – as found in works by Jan Van Eyck, Parmigianino, Velázquez or Leon Golub. Other references for this work include the post–photographic device described in La invención de Morel, written by Adolfo Bioy Casares (1940) and the ghostly portraits created by Gary Hill, Lynn Hershman–Leeson, Paul Sermon and Luc Courchesne."

(Rafael Lozano–Hemmer)

1
2

TAGS

2005 • Adolfo Bioy Casares • art installation • Bajo Reconocimiento • computerised surveillance system • DerbyDiego Velazquezeye contactfilming people • Francesco Mazzola • Gary Hill • ghostly portraits • ghosts • Girolamo Francesco Maria Mazzola • immersive experienceimmersive videointeractive installationinteractive video • interactive video art installation • Jan Van Eyck • La invencion de Morel • Leicester • Leon Golub • light installation • Lincoln • living picturesLuc Courchesne • Lynn Hershman-Leeson • mise-en-abyme • Morels Invention • Northampton • Nottingham • Pani 12kW projector • Parmigianino • Parmigiano • passer-by • Paul Sermon • post-photographic device • projection artprojection workspublic spaceRafael Lozano-Hemmer • representation en abime • robotic projectors • scissor lift • shadowTate Modern • The Invention of Morel • tracking system • Trafalgar Square • Under Scan (2005) • video artworkvideo portraitvideo projectionvideo projection worksvideo trackingwatching

CONTRIBUTOR

Simon Perkins
Sign-In

Sign-In to Folksonomy

Can't access your account?

New to Folksonomy?

Sign-Up or learn more.