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Which clippings match 'Olympic Games' keyword pg.1 of 2
15 JANUARY 2014

BBC Sochi 2014 Winter Olympics Official Trailer

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#RoadToSochi • 2014advertising campaignBBCenvironment as antagonisticemountainofficial trailerOlympic GamesOlympic Games 2014RussiasnowSochi 2014 OlympicsportTeam GBtrailervisual dramawinter • Winter Olympics

CONTRIBUTOR

Simon Perkins
14 JANUARY 2014

Moscow metro launches 'Squat to ride' Sochi promotion

"As part of the zealous promotion for Russia's upcoming Sochi Olympics spectacular, the Moscow metro is offering an alternative to its ticket machines and their queues. It is combining a keep–fit theme and making an attractive offer to commuters; get some gain from the pain and ride the train for free."

(Euronews, 08 November 2013)

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2013advertising in public spacesawareness campaignawareness raisingcommutercreative advertising • Euronews • exercise • exercise machinehealth awareness • health promotion • keep-fit • Maria Kiseleva • metro • Moscow • Moscow Metro • obesityOlympic GamesOlympic Games 2014promotionpublic healthpublic spaceRussia • Russian Olympic Committee • Sochi 2014 Olympic • Sochi Olympics • sport • squat to ride • squats • ticket • ticket machine • ticket purchasingtrain station • train travel • Vystavochnaya station

CONTRIBUTOR

Simon Perkins
10 FEBRUARY 2013

第29届北京奥运会开幕式 (Beijing Olympics Opening Ceremony)

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CONTRIBUTOR

Guannan (cassie) Du
02 AUGUST 2012

Olympic Games 2012: ceremony highlights

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2012Ancient Greece • Ancient Olympic Stadium • Athensceremony • Daniel Craig • Danny Boyle • events designGreeceGreek • Her Majesty The Queen • HMTQ • HRH • International Olympic Committee • James Bond • LondonLondon 2012 Olympics • London 2012 Organising Committee • Olympia • Olympic GamesOlympic Games 2012Olympic ParkOlympic Stadium • Olympic Torch Relay • opening ceremony • procession • UK

CONTRIBUTOR

Simon Perkins
02 JULY 2012

Stadium UK: BBC Olympics title sequence revealed

"RKCR/Y&R, Red Bee Media and Passion Pictures' director Pete Candeland turn the UK into a giant sporting venue for the BBC's Olympics marketing trail and title sequences

Super–stylised athletes are seen competing in Scottish lochs, terraced streets and around London in the film which will be used across all the BBC's TV and digital Olympics content. The film also features Five Steps, the Olympics 'theme tune' written by Elbow.

RKCR/Y&R developed the concept, the animation was by Passion and the sequence was produced by Red Bee Media. It will be used for the BBC's 2012 title sequences and on desktop, mobile tablets and 'connected' TV content. A full two–minute, 40 second version will be premiered on BBC ONe on July 3. 60, 40, 30 and five second versions will be used throughout the Games."

(Creative Review, 2 July 2012, 10:12)

Fig.1 BBC "Stadium UK" created by Agency: RKCR/Y&R; ECD: Damon Collins; Creatives: Jules Chalkley, Nick Simons, Ted Heath, Paul Angus; Production company: Passion Pictures/Red Bee Media; Animation production company: Passion Pictures; Director: Pete Candeland.
Fig.2 Published on 24 Jul 2012 by "london2012", the London 2012 Olympic mascots Wenlock and Mandeville.

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20123D3D animationadvertisingadvertising campaignanimationanimation production • athlete • BBC • BBC Children in Need • BBC Philharmonic Orchestra • BBC TV • connected TV content • Creative Review (magazine) • Damon Collins • Elbow (band) • Five Steps (music) • Jules Chalkley • landmarkslandscapeLondonLondon 2012 Olympics • Mandeville • marketing campaign • marketing trail • Nick Simons • NovaVox gospel choir • official trailerOlympic GamesOlympic Games 2012Olympic StadiumOlympics • Olympics content • Passion Pictures • Paul Angus • Pete Candeland • promotion • Rainey Kelly Campbell Roalfe Y&R • Red Bee Media • RKCR/Y&R • Scottish lochs • sport • Sport Relief • sporting arena • sporting venue • Stadium UK • Team GB • Ted Heath • terraced streets • theme tunetitle sequenceUKUnited Kingdomvisual design • Wenlock

CONTRIBUTOR

Simon Perkins
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