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26 OCTOBER 2014

Donald Norman: The Research-Practice Gulf

"There is a great gulf between the research community and practice. Moreover, there is often a great gull between what designers do and what industry needs. We believe we know how to do design, but this belief is based more on faith than on data, and this belief reinforces the gulf between the research community and practice.

I find that the things we take most for granted are seldom examined or questioned. As a result, it is often our most fundamental beliefs that are apt to be wrong.

In this talk, deliberately intended to be controversial. I examine some of our most cherished beliefs. Examples: design research helps create breakthrough products; complexity is bad and simplicity good; there is a natural chain from research to product."

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TAGS

2010abstract models • applied social science • appropriately complex representationbreakthrough innovation • breakthrough products • call to actionChicagocomplexitydesign and innovationdesign communitydesign conferencedesign practicedesign research • design research conference • designer-centred designdisruptive innovationdogmaDonald Normanethnographic design approach • existing product categories • failure of design research • fundamental beliefs • generalised modelsHCDhuman-centred designideation • IIT Institute of Design (ID) • Illinois Institute of Technology (IIT) • incremental innovationinnovation process • innovative breakthroughs • keynote address • product developmentradical innovationrapid prototypingreal-world designreal-world projectsresearch communityresearch-practice gulf • results-driven • simplicitytesting perpetuates mediocrity • translational engineering • translational sciencewhat designers do • what industry needs

CONTRIBUTOR

Simon Perkins
01 NOVEMBER 2013

d.school: Design Thinking Bootcamp

"The Bootcamp Bootleg is an overview of some of our most–used tools. The guide was originally intended for recent graduates of our Bootcamp: Adventures in Design Thinking class. But we've heard from folks who've never been to the d.school that have used it to create their own introductory experience to design thinking. The Bootcamp Bootleg is more of a cook book than a text book, and more of a constant work–in–progress than a polished and permanent piece. This resource is free for you to use and share – and we hope you do."

(d.school at Stanford University)

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CONTRIBUTOR

Neal White
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