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Which clippings match 'Visual Hierarchy' keyword pg.1 of 1
04 OCTOBER 2013

Josef Muller-Brockmann: the grid system and the golden ratio

"Muller Brockmann published several books, including The Graphic Artist and His Problems and Grid Systems in Graphic Design. These books provide an in–depth analysis of his work practices and philosophies, and provide an excellent foundation for young graphic designers wishing to learn more about the profession."





Bauhaus Schoolclear communicationconsistencyDe Stijldesign formalismdesign principlesgolden ratiographic designergrid systemInternational StyleJosef Muller-Brockmannposter design • quantities • Russian constructivismSuprematism • Swiss International Style • Swiss Style • typographic consistency • University and Kunstgewerbeschule • visual communication • visual consistency • visual designvisual hierarchyvisual simplicitywhitespace


Simon Perkins
04 APRIL 2005

Learning Objects for Design (Formalism)

"'Learning Objects in Design: Written Refocalization' is a learning object for design education. A learning object for design (LOD) is comprised of the modules: concept; interpretation (examples that are interpretations of the concept(s)); design task; proto design; critique guide; resources. When delivered as a web site, as opposed to through a learning delivery system, the LOD also includes an index page. The learning object provides a design problem that embodies one or more design concepts. The student takes a partially completed design and completes it. Further, the student critiques the designs of other students according to an included critique guide. 'Learning Objects in Design: Refocalization' uses the design concepts: focus and refocalization. Its design task requires students to rewrite a story around a secondary character."

(Robert Woodbury, Steven Forth, Cheryl Qian, David Botta, Ben Lin)




alternation • approximate symmetry • architectural design language • asymmetry • audio refocalization • balance • Ben Lin • British Columbia • Charles Jencks • Cheryl Qian • continuity editing • David Botta • design formalismdesign language • design learning resource • dominanceform and functionfunctional formgestalt principles • gradation • Henry Jenkins • hierarchy scale • knowledge repositorylearning objects • learning objects for design • learning resource • linear rhythm • LOD • narrative sequencing • pattern-making • precision snap • purposeful imbalance • refocalization • repetitionrepetition and change • Robert Woodbury • spatial perspective • spatial rhythm • spatial scale • spatial symmetry • Steven Forth • subordination • symmetrical balance • Technical University of British Columbia (TechBC) • vertical balance • visual balance • visual continuity • visual contrastvisual hierarchyvisual perspective • visual scale • written refocalization

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