"Propaganda 2012 is a 95-minute video that presents itself as a North Korean educational video intending to inform the citizens of the Democratic People's Republic of Korea about the dangers of Western propaganda. The video's uploader, known as 'Sabine', reiterates a statement she gave to the Federal Police regarding the movie's origins. She explains how the film was given to her by people claiming to be North Korean defectors whilst she was visiting Seoul. ...
Although the origins of Propaganda 2012 are contentious, its power lies in the fact that much of its content attempts to avoid invented history. Considering the media buzzwords associated with the alleged country of origin, Propaganda 2012 turns a mirror onto the Western world and seeks to criticise its entire history and culture – from the genocide and imperialism of its past, to the interventionism and consumerism of the modern era. The movie's overall attitude seems to express an intention to educate, shock and caution its audience into realising that people in the West are governed by a super-rich ruling class (The one per cent), who do not offer them true democracy; but instead seek to invade and assimilate as many countries as possible, whilst distracting their population with a smokescreen of consumerism, celebrity, and reality television. This message is spread across the video's 17 chapters, which each attempt to focus on specific examples of Western indoctrination and oppression. The film is regularly punctuated by commentary from an anonymous North Korean professor, and quotes from Western thinkers such as Noam Chomsky and Richard Dawkins. ...
Propaganda 2012 is certainly a film where the audience takes from it what they bring to it, and a variety of emotions can be induced upon viewing. Laughter, cynicism, outrage, contemplation and reflection would all be adequate responses to the video's tough, and often graphic, portrayal of the complex world in which we are living. Yet perhaps the most important thing to remember when watching the film is that the video is available to view uncensored, on a largely unregulated world wide web, and merely represents an extreme end of the vast spectrum of free expression. Therefore, during this festive end to an austere year, enjoy Propaganda 2012 as an interesting and beguiling alternative voice that cries loudly against the dangers of religious consumerism, and reminds us to remain humble and reflect on those less fortunate than ourselves."
(Kieran Turner-Dave, 17 December 2012, Independent Arts Blogs)
"Même si la publicité commence à être contestée (les anti-pubs, les propos sur la suppression de la pub sur les chaînes publiques…) , elle reste un excellent média de communication, surtout si elle est bien intégrée à notre environnement urbain ! ... En voici la preuve en images avec 70 publicités à la fois drôles et créatives !"
(Conseils Marketing, 6 April 2008)
"Charity Invisible Children shone the spotlight on the alleged atrocities carried out by Ugandan guerilla group leader Joseph Kony this week. The charity posted an extraordinary film on Vimeo - but soon found itself under as much scrutiny as Kony. "
(Graham Hayday, 8 March 2012, The Guardian)
"In the past 200,000 years, humans have upset the balance of planet Earth, a balance established by nearly four billion years of evolution. We must act now. It is too late to be a pessimist. The price is too high. Humanity has little time to reverse the trend and change its patterns of consumption.
Through visually stunning footage from over fifty countries, all shot from an aerial perspective, Yann Arthus-Bertrand shows us a view most of us have never seen. He shares with us his sense of awe about our planet and his concern for its health. With this film, Arthus-Bertrand hopes to provide a stepping-stone to further the call to action to take care of our HOME.
HOME is the first film that has been made using aerial-only footage. The film marks artist-activist Yann Arthus-Bertrand's feature film directorial debut.
HOME the movie is carbon offset. All of the CO2 emissions engendered by the making of the film are calculated and offset by sums of money that are used to provide clean energy to those who do not have any. For the last ten years, all the work of Yann Arthus-Bertrand has been carbon offset."
"Since launching this campaign in 1983, more than 68% of Americans exposed to the advertising have tried to prevent someone from driving drunk. In 1998, America experienced its lowest number of alcohol-related fatalities since the U.S. Department of Transportation began keeping records. Campaign taglines have included: 'Drinking & Driving Can Kill A Friendship' and 'Friends Don't Let Friends Drive Drunk.'"
(The Advertising Council, USA)