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01 DECEMBER 2013

Under Scan: interactive video art installation for public space

"Under Scan is an interactive video art installation for public space. In the work, passers–by are detected by a computerized tracking system, which activates video–portraits projected within their shadow. Over one thousand video–portraits of volunteers were taken in Derby, Leicester, Lincoln, Northampton and Nottingham by a team of local filmmakers. For its London presentation in Trafalgar Square, Tate Modern filmed over 250 additional recordings. As people were free to portray themselves in whatever way they desired, a wide range of performances were captured. In the installation, the portraits appear at random locations. They 'wake–up' and establish eye contact with a viewer as soon as his or her shadow 'reveals' them. As the viewer walks away, the portrait reacts by looking away, and eventually disappears if no one activates it. ...

The piece was inspired by representation en abîme, where the portrayed make eye–contact with the viewer, – as found in works by Jan Van Eyck, Parmigianino, Velázquez or Leon Golub. Other references for this work include the post–photographic device described in La invención de Morel, written by Adolfo Bioy Casares (1940) and the ghostly portraits created by Gary Hill, Lynn Hershman–Leeson, Paul Sermon and Luc Courchesne."

(Rafael Lozano–Hemmer)

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TAGS

2005 • Adolfo Bioy Casares • art installation • Bajo Reconocimiento • computerised surveillance system • DerbyDiego Velazquezeye contactfilming people • Francesco Mazzola • Gary Hill • ghostly portraits • ghosts • Girolamo Francesco Maria Mazzola • immersive experienceimmersive videointeractive installationinteractive video • interactive video art installation • Jan Van Eyck • La invencion de Morel • Leicester • Leon Golub • light installation • Lincoln • living picturesLuc Courchesne • Lynn Hershman-Leeson • mise-en-abyme • Morels Invention • Northampton • Nottingham • Pani 12kW projector • Parmigianino • Parmigiano • passer-by • Paul Sermon • post-photographic device • projection artprojection workspublic spaceRafael Lozano-Hemmer • representation en abime • robotic projectors • scissor lift • shadowTate Modern • The Invention of Morel • tracking system • Trafalgar Square • Under Scan (2005) • video artworkvideo portraitvideo projectionvideo projection worksvideo trackingwatching

CONTRIBUTOR

Simon Perkins
04 OCTOBER 2013

Decoding BMW's You Know You Are Not The First

"The young woman's flawless skin is emphasizing the societal view of how perfection is what is considered beautiful and ideal. Her skin doesn't have a single blemish bruise, bump, or scar on it. Her makeup is very subtle and her cheeks have a slight rosy glow to them, giving her a very youthful appearance. The lack of jewelry is also making her look younger and more innocent and it is putting the focus solely on her bare flawless skin, this flawlessness is likely representing what one would get if they purchase one of their premium selection used BMW's, spotlessness in paint and interior.

Although BMW engages this image of innocence and flawlessness, there also appears to be a significant sexual message in this ad because the initial 'Innocent' image dissolves as you skim down the ad and see how the young woman's eye contact is directly with the camera, and it looks as if she is looking right into your eyes with a seductive expression. Her mouth also get a lot of attention as it appears to be slightly open, drawing your attention right to her full lips, 'open lips are used to suggest sexual excitement or passion'"

(Sonia Sidhu, 10 June 2012)

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TAGS

2008advertising campaignArthur Berger • atypical • blondeBMWbranded commodities • car company • constructed meaningcultural normsdepictions of womeneye contact • flawlessness • Germanglobalisation of aspirationGreece • hair colour • innocenceinterpretation • media analysis • media criticismmedia textmouth • olive skin • paradigmatic analysis • partially unclothedperfection • print advertisement • seduction • semiotic approach • semioticssex objectsexual agency • sexual excitement • signification • skin tone • suggestive narratives • syntagmatic analysis • textual analysis • used car • virginity • visual symbolism • young woman • young women

CONTRIBUTOR

Simon Perkins
26 MARCH 2005

Dirty Pillows: Intimate But Detached

"Dirty Pillows is an interactive video installation which explores the need for intimate human companionship in a digital age. The user is invited to lie down on an empty bed next to a television monitor. Slowly, the screen awakes, leaving you face to face with a black and white image of a resting woman. Captured in a perpetually passive loop, her mesmerising gaze is interrupted only by slow, occasional blinking. Although Dirty Pillows lulls us into a state of emotional attachment to the screen, the clinical, sterile surrounds suggest the ultimate emptiness that tele–visual relationships offer."

(experimenta.org)

Sally Blenheim (2003). Dirty Pillows. Melbourne, Australia, Experimenta Media Arts.

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TAGS

2003Australian artist • detached • Dirty Pillows • Experimentaeye contactinstallationintimacy • physical closeness • physical intimacy • propinquitypsychological closeness • Sally Blenheim • spatial intimacytelevisualvideovideo artvideo artistvideo artworkvoyeurvoyeurismwatching
08 NOVEMBER 2004

Smart Glasses Detect Eye Contact

"A pair of sunglasses that can detect when someone is making eye contact with the wearer has been developed by Canadian researchers.

Besides being useful in singles bars, its inventors say the system could play a key role in video blogging, a hi-tech form of diary keeping.

Video bloggers record their lives from the point of view of a first person video narrative. 'I think this is something that we will see over the next few years,' says Roel Vertegaal, co-creator of the glasses at Queen's University's Human Media Lab, in Ontario, Canada.

The main problem is the tedious process of editing out the dull bits where nothing much happens, says Vertegaal. So the glasses allow a video blogger to automatically detect and record interactions and conversations with other people."

(Duncan Graham-Rowe, 19 May 2004, New Scientist)

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TAGS

2004blogCanadaeyeeye contact • eyeglasses • first-person narrative • glasses • Human Media LabNew ScientistQueens UniversityRoel Vertegaalsunglassesvideovideo blogging
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