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Which clippings match 'Harmful Effects' keyword pg.1 of 1
30 JULY 2014

Australian anti-discrimination campaign: Stop. Think. Respect.

"beyondblue's new national anti–discrimination campaign highlights the impact of racism on the social and emotional wellbeing of Aboriginal and Torres Strait Islander people.

Research shows that subtle or 'casual' racism can be just as harmful as more overt forms. Imagine being judged in a job interview by the colour of your skin, rather than the strength of your CV. How would you feel if you were watched in a shop or treated differently on public transport?

Why should anyone be made to feel like crap, just for being who they are?

Stop. Think. Respect. encourages everyone in Australia to check their behaviour. Stop the discrimination, think about how your comments or actions could cause real distress and harm, and respect people who are different from you."

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TAGS

2014Aboriginalad campaign • anti-discrimination • anxiety • attempted suicide • attitudesAustraliaawareness campaignawareness raisingbehaviour • Beyond Blue • casual discriminationcasual racismdepressiondiscriminationeveryday racism • footie • harmful effectsIndigenous Australiansmental healthmental wellbeing • passive racism • perceived threat • prejudiceracial discriminationracial inequality • racial injustice • racismrespectskin coloursubstance abuse • substance use • subtle racism • Torres Strait Islanderwellbeing

CONTRIBUTOR

Simon Perkins
04 OCTOBER 2013

California Department of Public Health: The Marlboro Man Recoded

"Brands are about meaning. In this case, Leo Burnett was able to transform a mild woman's cigarette into a rugged masculine product virtually overnight by using iconic imagery. The brand was literally re–imagined and thrust into the number 1 position as a result. The state of California realized that they needed to disempower this same iconic imagery and bluntly point out that even rugged cowboys can suffer serious diseases like lung cancer, emphysema, and heart disease caused by smoking."

(Kurian M. Tharakan)

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TAGS

19241954advertising campaign • Asher and Partners • California Department of Public Health • cancer • cigarette addiction • consumer brandscowboycritical commentaryculture jamming • David McLean • Dick Hammer • disarmamentdiseaseemotive manipulation • emphysema • gendered brandsharmful effects • heart disease • iconic imagery • impotence • Leo Burnett • lung cancer • Marlboro (cigarette) • Marlboro Country • Marlboro Cowboy • masculinityPhilip Morrispublic health campaignre-inscriptionre-purposerecoding • renarrativize • ruggedsmoking causes impotencesmoking cigarettes • smoking related diseases • tobacco industry • Wayne McLaren

CONTRIBUTOR

Simon Perkins
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