"beyondblue's new national anti–discrimination campaign highlights the impact of racism on the social and emotional wellbeing of Aboriginal and Torres Strait Islander people.
Research shows that subtle or 'casual' racism can be just as harmful as more overt forms. Imagine being judged in a job interview by the colour of your skin, rather than the strength of your CV. How would you feel if you were watched in a shop or treated differently on public transport?
Why should anyone be made to feel like crap, just for being who they are?
Stop. Think. Respect. encourages everyone in Australia to check their behaviour. Stop the discrimination, think about how your comments or actions could cause real distress and harm, and respect people who are different from you."
"Brands are about meaning. In this case, Leo Burnett was able to transform a mild woman's cigarette into a rugged masculine product virtually overnight by using iconic imagery. The brand was literally re–imagined and thrust into the number 1 position as a result. The state of California realized that they needed to disempower this same iconic imagery and bluntly point out that even rugged cowboys can suffer serious diseases like lung cancer, emphysema, and heart disease caused by smoking."
(Kurian M. Tharakan)