"The Transatlantic Trade and Investment Partnership (TTIP, pronounced tee-tip) is a comprehensive free trade and investment treaty currently being negotiated – largely in secret – between the European Union and the USA.
The scope of the negotiations is very broad. The stated goal is to reduce 'barriers to trade' between the EU and US. In practice TTIP would lead to a huge transfer of power from democratically elected governments to large corporations. The implications for public health, the environment, public service provision, financial regulation, labour standards and social protections are profound. On top of this, research produced for the European Commission estimates that TTIP will lead to the loss of 1 million jobs."
"Brands are about meaning. In this case, Leo Burnett was able to transform a mild woman's cigarette into a rugged masculine product virtually overnight by using iconic imagery. The brand was literally re–imagined and thrust into the number 1 position as a result. The state of California realized that they needed to disempower this same iconic imagery and bluntly point out that even rugged cowboys can suffer serious diseases like lung cancer, emphysema, and heart disease caused by smoking."
(Kurian M. Tharakan)