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23 OCTOBER 2013

Prendi's vision for the Store of the Future

"As consumers become increasingly more connected and use multiple shopping channels, smart retailers are starting to develop their version of 'Store of the Future' and taking an 'omni channel ' approach. This will vary from business to business and will not look the same for everyone but it will involve digital technology, integration and delivering personal, relevant experiences to your customers."

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CONTRIBUTOR

Simon Perkins
18 SEPTEMBER 2013

Window shopping with Kate Spade Saturday's touchscreen storefront

"Kate Spade Saturday has taken up residence in New York with four pop–up digital stores appearing as window fronts around the city. ... Standing in front of the window, shoppers can click to explore looks, opt to buy them via PayPal, and best of all have them delivered with an hour to wherever they are in the city thanks to a partnership with eBay. Security also isn't a concern–despite being a giant screen, the initiative doesn't ask for credit card information or your address for every other passerby to see, instead texting you with a link that leads you to your window shop bag on your own phone instead."

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TAGS

2013 • 24hr shopping • click to exploreclothing companyclothing retailer • designer brand • digital storefront • digitally enhanced pop-up shop • eBayfuture interfacesglassyhaptic interfacein-personinteraction designinteractive display • interactive touchscreen • Kate Spade • Kate Spade New York (designer brand) • Kate Spade Saturday (clothing label) • m-commerceNew Yorknon-place • PayPal • pictures under glass • pop-up digital store • pop-up shopprogrammed useretail spaceretail storesingle-minded spaces • store window • storefronttouchscreen • touchscreen storefront • visual facade • William McComb • window display • window front • window shopping

CONTRIBUTOR

Simon Perkins
09 SEPTEMBER 2011

Tesco opens virtual store in South Korea

"Tesco Homeplus in South Korea has opened what it claims is the world's first virtual store in Seoul subway, following an initial trial in July.

Using the walls of the Seonreung subway station in downtown Seoul, Tesco has displayed more than 500 of its most popular products with barcodes which customers can scan using the Homeplus app on their smartphones, then get it delivered to their homes.

It opens on the same day that in the UK Ocado unveiled its virtual shopping wall at London's One New Change shopping centre.

In Seoul, Tesco shoppers scanning products on their way to work can get a delivery that evening if the order is placed before 11.30am. The store will be open for three months.

It follows an advert Tesco ran in South Korea in July for a virtual shopping wall, created by Cheil Worldwide. The initial launch created excitement so Tesco decided to push ahead with a full launch."

(Jennifer Creevy, 25 August, 2011, Retail Week)

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TAGS

2011barcode • Cheil Worldwide • digital storedigital storefrontdigitally enhanced shop • downtown Seoul • dwell time • home delivery • Homeplus app • Koream-commercemobile commercenon-place • One New Change (shopping centre) • QR codesQuick Response coderetail conceptsretail spaceretail storeretailing • Seonreung subway station • Seoulshoppingshopping experiencesingle-minded spacesSouth Koreastore of the futurestorefrontsubwaytechnological innovationTesco • Tesco Homeplus • UK Ocado • virtual shop • virtual shopping • virtual shopping wall • virtual store

CONTRIBUTOR

Simon Perkins
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