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Which clippings match 'Sex Object' keyword pg.1 of 1
04 OCTOBER 2013

Decoding BMW's You Know You Are Not The First

"The young woman's flawless skin is emphasizing the societal view of how perfection is what is considered beautiful and ideal. Her skin doesn't have a single blemish bruise, bump, or scar on it. Her makeup is very subtle and her cheeks have a slight rosy glow to them, giving her a very youthful appearance. The lack of jewelry is also making her look younger and more innocent and it is putting the focus solely on her bare flawless skin, this flawlessness is likely representing what one would get if they purchase one of their premium selection used BMW's, spotlessness in paint and interior.

Although BMW engages this image of innocence and flawlessness, there also appears to be a significant sexual message in this ad because the initial 'Innocent' image dissolves as you skim down the ad and see how the young woman's eye contact is directly with the camera, and it looks as if she is looking right into your eyes with a seductive expression. Her mouth also get a lot of attention as it appears to be slightly open, drawing your attention right to her full lips, 'open lips are used to suggest sexual excitement or passion'"

(Sonia Sidhu, 10 June 2012)

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TAGS

2008advertising campaignArthur Berger • atypical • blondeBMWbranded commodities • car company • constructed meaningcultural normsdepictions of womeneye contact • flawlessness • Germanglobalisation of aspirationGreece • hair colour • innocenceinterpretation • media analysis • media criticismmedia textmouth • olive skin • paradigmatic analysis • partially unclothedperfection • print advertisement • seduction • semiotic approach • semioticssex objectsexual agency • sexual excitement • signification • skin tone • suggestive narratives • syntagmatic analysis • textual analysis • used car • virginity • visual symbolism • young woman • young women

CONTRIBUTOR

Simon Perkins
18 SEPTEMBER 2013

Is porno-chic the new black?

"Currently there is a three–year research project going on at The University of Auckland to examine the broader effects of pornography on New Zealand society. Pornography has always been with us you could argue, so why the fuss now? One reason is the growth of the internet. Pornographic imagery is just a click away. Gonzo porn, where there is aggression directed at women, is the growth area in this multi–billion dollar industry. Question its prevalence, and you run the risk of being considered a prude in today's climate of liberal tolerance–very uncool.

It's supposed to be empowering for women to be sexual in their behaviour and dress. We are sold 'technologies of sexiness' wrapped up in the rhetoric of individual consumer choice. To be 'hot' is the aim of every pimply tween, male or female, and that means trying to refashion yourself into a porn body. Desperate effort goes into maintaining sexual currency as age takes its toll."

(Linda Tyler, 8th Sep 2013, NZ Fashion Museum blog)

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TAGS

aggression directed towards women • Anna Jagodzinska • Anna Selezneva • Calvin Klein • Carson Parker • cool • Cosmopolitan (magazine) • Crystal Renn • Danny Schwarz • degrading behaviour • demeaningdepictions of women • Dolce and Gabbana • Domenico Dolce • Duncan Quinn • Edita Vilkeviciute • erotic scenes • eroticizing violence • fashion advertising • fashion culture • fashion modelfashion photography • FCUK • female consumer • French Connection UK • gang rape • glamourising violence • gonzo porn • group sex • Helen Gurley Brown • high fashion • Jimmy Choo • Karolina Kurkova • Lara Stone • liberal tolerance • mainstream imagery • maltreatment • Mario Sorrenti • mens fashion • Mikus Lasmanis • Natasha Poly • New Zealand Fashion Museum • normalising violence • partially unclothedPlayboy (magazine)plaything • porn body • pornification of visual culture • pornoporno-chicpornographic imagespornographicationpornography • prude • public spaceQuincy Jonesrape • refashion yourself • sadomasochistic sexsex objectsex sellssexual agencysexual behaviour • sexual currency • sexual depictions • sexual game • sexualised depictions • sexualised violence • Stephano Gabbana • Steven Klein • Steven Meisel • suggestive narratives • technologies of sexiness • Tom Ford • uncool • University of Auckland • V Magazine • violence against women • violence directed towards women • visual communication • Vladimir Ivanov • Vogue Magazine • womens fashion • young women

CONTRIBUTOR

Simon Perkins
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