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Which clippings match 'Ogilvy Group UK' keyword pg.1 of 1
05 JANUARY 2014

Interactive billboards that drop angels on your head

"There you are in the middle of the city, traffic all around, planes buzzing above and you notice a little boy on a giant screen pointing up. 'Look,' says the boy. And you look, and the on–screen boy is pointing at an actual plane flying in the sky. He knows its flight number, its destination. This is no joke. That is flight BA475 from Barcelona! He tracks its path with his little hand, and then, when the plane is gone, he dashes off. This is a British Airways display ad in London's Piccadilly Circus, and it's using to identify actual planes in the actual sky.

Digital billboards are stepping up their game. They are becoming . There's another stunning example at Euston Station (also in London) that shows a man furiously screaming at a woman who is clearly frightened. But you can help. If you have a cellphone, you can yank the man clear across the station, dragging him from screen to screen to screen until he's way on the other side of the terminal.

I've got one more. This time it's a fantasy experience available to anyone who steps into a marked spot in the middle of Victoria Station. (London's a happening place for billboard experimentation.) Once you're there, a holographic angel drops down from heaven and lands beside you. You can't see her in real space, but you and she are plainly visible on a screen that everybody in the station can see, and you are free to interact anyway you please."

(Robert Krulwich, 04 January 2014, NPR)

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TAGS

2014advertising in public spacesaeroplaneangelawareness raisingbillboardboy • British Airways • cellphonecreative advertising • cute girl • digital billboardsdigital displaysdigital screens • display ad • domestic violence • e-motion screens • Euston Station • experience design • fantasy experience • flight number • flying • frighten • furious • get involvedholograph • interactive billboard • interactive digital displayinteractive displayinteractive installationinteractive screen • intervene • JCDecaux • London Victoria • Lynx Excite • manmobile phone • National Centre for Domestic Violence (NCDV) • NPROgilvy Group UK • Piccadilly Circus • pointing • public spacescream • screen to screen • sky • surveillance technology • train station • Victoria Station • visual communicationwoman

CONTRIBUTOR

Simon Perkins
14 AUGUST 2013

Top businessman calls for companies to spurn 'weirdo' high-flying graduates

"Rory Sutherland, vice president of leading marketing and communications company Ogilvy Group UK, said there was no evidence that those with the top class degrees made better employees, but often the reverse was true

Mr Sutherland, who graduated from Cambridge with a 2:2 in classics, argues that often people with mediocre degrees actually turn into better employees. ...

It comes after fertility expert Robert Winston said those that have fallen short of academic brilliance are often better employees because they are more rounded individuals who work well in a team."

(Amanda Williams, 7 July 2013, Daily Mail)

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TAGS

1st class degree • 2nd class degree • 3rd class degree • academic brilliance • better employees • broadcaster • Carol Vorderman • David Dimbleby • first-class honours degree • group of friends • honours degree • Hugh Laurie • JK RowlingmediocrityOgilvy Group UKOxbridge • Robert Winston • Rory Sutherland • secrets of success • social relevancestrategic approachsuccess • successful strategy • Sunday Timesteam work • third class degree • University of Exeter • useful science • well rounded individuals

CONTRIBUTOR

Simon Perkins
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