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29 OCTOBER 2017

Michael Glassco: Contested images: the politics and poetics of appropriation

"The dissertation traces the tactics of appropriation of Barbara Kruger, The Billboard Liberation Front and Shepard Fairey as exemplars of transgression and commodification within the changing commercial conditions of neo-liberalism. Their works, tactics and strategies are emphasized as points of insight into the practices and conditions of subversion as well as the limits of hegemonic containment that reproduces the political and economic structure within which they operated. The dissertation furthers and contributes to the theoretical and methodology of critical cultural studies as it emphasizes the role of the economy and ideology in reproducing the prevailing hegemonic order. Critical cultural studies hinges on the concepts of hegemony as lived discursive and ideological struggles over meaning and communication resources within historically specific and socially structured contexts. This framework emphasizes the poetics of appropriation - the use, meaning and spaces of articulation of visual representations with the politics - the socio-economic and discursive conditions that reproduce the dominant social order."

(Michael Glassco, 2012, University of Iowa)

TAGS

2012activismAdbustersadvertising hijacking • advertising imagery • advertising messages • appropriated images • appropriation activists • appropriation artists • appropriation practices • appropriation tactics • Barbara Kruger • Billboard Liberation Front • bricoleur • Buy Nothing Day • co-optioncommodificationconstructed identitiesconsumption spectaclecritical cultural hijacking • critical cultural studies • critique in public spaces • critique power • culture jammingdiscursive struggles • fauxvertising • graphic agitator • guerrilla artGuerrilla Girlsguerrilla tactics • hegemonic containment • hegemony • ideological struggle • ideological systems • ideological warfare • images of appropriation • institutionalised art • Jenny Holzer • manufacturing identity • media hijacking • Michael Glassco • neoliberalismparticipatory engagement • pastiche of visual codes • PhD thesis • poetics of appropriation • political protest • prevailing hegemonic order • privatisation of culture • public space • rebellious bricoleur • revolutionary subjects • Robbie Conal • Rosemary Coombe • Shepard Fairey • sublimating desire • subversionsubvertisements • subvertising • systematic asymmetries of power • tactic of dissent • tactical strikes • tactics of appropriation • tactics of guerrilla semiotics • The Billboard Liberation Front • transgression • TV Turn off Week • un-commercials • unequal access to cultural resources • University of Iowavisual codesvisual representation

CONTRIBUTOR

Simon Perkins
31 MAY 2011

Majority of contemporary practice-based design PhDs use methodological bricolage

"A recent analysis of doctorates in design has identified four common characteristics of research approaches found in the exploration of practice–based design research questions [1]. They are: 1) a 'bricolage' approach to research design, 2) reflective practices, 3) the use of visual approaches and 4) thesis–structural innovation. These characteristics have been derived from an examination of a range of design theses and using a number of design research frameworks [2–4] to identify the epistemological and methodological models applied. This paper has chosen to focus on one of the four characteristics, the bricolage approach to method construction, as it is seen to be a common feature evident in all six studies. The bricolage method consists of combining methods from the social sciences, humanities, and hard sciences to derive a suitable model of inquiry.

While we acknowledge that design research investigates different issues that require studies into a range of subject areas such as the material, historical, scientific, social and psychological, the focus of this paper is the exploration of research questions derived from practice–based questions. In other words, it focuses on design activities that are used to generate new knowledge and understanding in and of itself.

We posit that the adoption of methodological bricolage is a necessity in design research due to the indeterminate nature of design. ...

Although Levi–Strauss introduced the concept of bricolage as a mode of acquiring knowledge, it was Denzin and Lincoln's [23] articulation of it within a methodological context that offered insight into new forms of rigour and complexity in social research. Nelson, Treichler and Grossberg describe bricolage (in the context of cultural studies methodology) as reflecting a choice of practice that is pragmatic, strategic and self–reflexive [24]. While Kincheloe [25] uses the term to describe multi–perspectival research methods, not just as the usage of mixed methods but to acknowledge that using methods from different disciplines enables the researcher to compare and contrast multiple points of view. Just as designed objects have prescribed affordances, methods automatically imply ontological and epistemological affordances. This relationship between inquiry and method affords design a useful indeterminacy, where not–knowing becomes a constructive loop that the bricoleur appears to be exploiting. As questions arise so methods to answer them are sought, abstracting platforms for design knowledge rather than concrete answers. Bricolage is a useful and necessary concept for design researchers as it allows them to deploy available and established strategies and methods, but also grants them the license to create new tools and techniques in order to address questions that are beyond the realm of the established discipline. Methodological bricolage permits the researcher to look at the problem we have with problems, as well as their solution. The bricoleur views research methods actively, rather than passively, meaning that the researcher actively constructs methods with tools at hand rather than accepting and using pre–existing methodologies [26]."

(Joyce S R Yee and Craig Bremner, 2011)

Fig.1 Danae Colomer, Gazpacho video portion of Food as Opera project.

2). Yee, J. S. R. and C. Bremner (2011). Methodological Bricolage – What does it tell us about Design? Doctoral Education in Design Conference. Hong Kong, Hong Kong Polytechnic University.

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TAGS

abstract knowledge • abstracting platforms for design knowledge • academic norm • academic studies • anthropological sense • bricolage • bricolage approach • bricolage method • bricoleur • Cary Nelson • case studiesClaude Levi-Strauss • complexity in social research • concrete answers • concrete knowledge • constructive loop • creative fiddler • creative tinkerer • cultural studies methodologydesign discipline • design PhDs • design researchdesign research approachesdesign researcherdesignerdisciplinary knowledge • doctoral studies • engineer • epistemological affordances • established research methodologies • established research methodsestablished research strategies • Joe Kincheloe • Lawrence Grossberg • making-do • methodological bricolage • methodological contextmethodologiesmixed methodsmodel of enquiry • modes of acquiring knowledge • multi-perspectival research methods • multiperspectival • multiple points of view • new forms of rigour • new objects • new tools and techniques • Norman Denzin • not-knowing • ontological affordances • Paula Treichler • PhDPhD supervision • pick and mix • practice-based • practice-based design PhDs • practice-based researchresearch designresearch methodsresearch modelresearcher • Savage Mind • select and apply • social research • spontaneous creative act • the scientific mind • tools at hand • useful indeterminacy • whatever is available • Yvonna Lincoln

CONTRIBUTOR

Simon Perkins
09 FEBRUARY 2009

The engineer is a myth produced by the bricoleur

"If one calls bricolage the necessity of borrowing one's concept from the text of a heritage which is more or less coherent or ruined, it must be said that every discourse is bricoleur. The engi~eer, whom Levi–Strauss opposes to the bricoleur, should be one to construct the totality of his language, syntax, and lexicon. In this sense the engineer is a myth. A subject who would supposedly be the absolute origin of his own discourse and would supposedly construct it 'out of nothing,' 'out of whole cloth,' would be the creator of the verbe, the verbe itself. The notion of the engineer who had supposedly broken with all forms of bricolage is therefore a theological idea; and since Levi–Strauss tells us elsewhere that bricolage is mythopoetic, the odds are that thee engineer is a myth produced by the bricoleur. From the moment that we cease to believe in such an engineer and in a discourse breaking with the received historical discourse, as soon as it is admitted that every finite discourse is bound by a cenain bricolage, and that the engineer and the scientist are also species of bricoleurs then the very idea of bricolage is menaced and the difference in which it took on its meaning decomposes."
(Jacques Derrida)

Jacques Derrida, Writing and Difference, trans. Alan Bass. London: Routledge, pp 278–294

CONTRIBUTOR

Simon Perkins
04 JUNE 2006

Ebdon: Pioneering Broadcaster And Bricoleur Extraordinaire

Nick Barker (tanscript from BBC Radio 4 show called Thanks For Listening – Archive Hour: Saturday 3 June 2006 20:00–21:00)
What do I do? Well basically I delve into the [BBC] archive and look for little bits and pieces and then I stick them together into a script..." – John Ebdon

His raw material was already there, in the archive, waiting for him to choose it to write around it to brilliant effect. ... What he did was wander. Imagine the BBC radio archive not as a dead library but a world waiting to be brought to life, populated with thousands and thousands of hours of thousands and thousands of people talking about endlessly diverse stuff. What Ebdon did was meander through that world hunting, gathering, observing, dramatising, parodying, and somehow creating a narrative from that almost limitless raw material.

John Ebdon was a BBC Radio 4 announcer famed for his re–purposing of BBC archive material. Ebdon died at age 81 on March the 19th, 2005.

TAGS

announcer • archiveBBCbricolagebricoleur • John Ebdon • mash-up • meanderer • Radio 4re-purpose
29 AUGUST 2005

Rosalie Gascoigne: Bricoleur

"Claude Levi Strauss once described the artist as a bricoleur, the one who, when the rest of the nomadic tribe has moved on, remains among the discards of little value, the bric–a–brac which has been left behind by his/her more pragmatic kinsmen, those scraps of bright fabric, Pointed firesticks, a cracked cooking pot, chicken skulls. From these disparate objects the bricoleur creates a work of art something which pleases the eye, gives them a good 'read', as Rosalie Gascoigne described the way she looked and looked and looked again at her work in process. Nobody had a better eye than she for creating wonders from the 'inorganic refuse' of humanity and discards of nature: old faded Schweppes boxes, swan feathers, great grey sheets of corrugated iron abandoned in tips or tossed aside in the sun–burnt scrubby country around Canberra which she grew to love. She hated the word 'junk'. It was an insult to the treasures she found or begged, and lugged home to transform into works of subtle mystery, strong contrasts of textures, shapes and colours; beauty where one did not expect to find it. She says somewhere, (and incidentally I have never known an artist speak about their work with such endearing clarity) that she never used anything that had not been 'open to the weather'."
(Barbara Anderson)

O'Brien, G., D. Thomas, et al. (2004). Rosalie Gascoigne: Plain Air. Wellington, Aotearoa New Zealand, City Gallery Wellington in association with Victoria University Press.

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TAGS

Aotearoa New ZealandartistAustralia • bric-a-brac • bricoleurCanberraClaude Levi-Strauss • Daniel Thomas • discarded • Gregory O'Brien • inorganic refuseNew Zealand artist • Rosalie Gascoigne • signagestreet sign
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