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Which clippings match 'Co-option' keyword pg.2 of 2
06 JANUARY 2014

Arrested moment allows contemplation for what might have been

"This campaign aims to reframe the way that people look at their speed when they're driving. A person may be a good driver but they can't deny that people do make mistakes–after all, to err is only human. And in life, mistakes are made often. We usually get to learn from our mistakes; but not when driving – the road is an exception. Even the smallest of mistakes on the road can cost us our life, or someone else's."

(NZ Transport Agency, 6 January 2014)

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TAGS

2014advertising campaignAotearoa New Zealandarresting timecar crashcareless drivingco-optioncollisionconsequencescountry roadcrashdangerous drivingdrivingemotive manipulationfait accompli • fatal crash • final momentfrozen in the moment • hard-hitting • human error • impending disaster • in media res • momentary reprieve • mortalityno escape • NZ Transport Agency • police enforcement • public information adpublic information advertisementpublic service announcementroad safety • serious injury • speed limit • speeding • stop moving and consider the consequencessuffering and inevitable deaththreshold spacetime manipulationtime slowed downtransport safetyTVC • what might have been

CONTRIBUTOR

Simon Perkins
04 DECEMBER 2011

Drunk Driving Prevention: advertising campaigns

"Since launching this campaign in 1983, more than 68% of Americans exposed to the advertising have tried to prevent someone from driving drunk. In 1998, America experienced its lowest number of alcohol–related fatalities since the U.S. Department of Transportation began keeping records. Campaign taglines have included: 'Drinking & Driving Can Kill A Friendship' and 'Friends Don't Let Friends Drive Drunk.'"

(The Advertising Council, USA)

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a few drinks • AAA • AAA Foundation for Traffic Safety • advertising campaignalcoholalcohol abuse • alcohol-related driving deaths • alcohol-related traffic fatalities • buzzed • buzzed driving • Buzzed Driving is Drunk Driving • careless drivingco-optionconsequencesdangerous drivingdrink • drink driving • drinking alcohol • drinking and driving • driving • driving buzzed • driving drunk • driving under the influence • driving while intoxicated • drug taking • drunk • drunk driving • drunken driving • DUI • DWI • eating food • emotive manipulation • excess alcohol • humorous spot • impaired drivers • impaired driving • myth • operating under the influence • overtly drunk drivers • PSApublic information advertisementpublic service announcementsafetytransport safetyTV commercial • under the influence of alcoho

CONTRIBUTOR

Simon Perkins
08 SEPTEMBER 2011

Charlize Theron, Grace Kelly, Marlene Dietrich and Marilyn Monroe

Charlize Theron meets Grace Kelly (Miss Dior Cherie), Marlene Dietrich (Hypnotic Poison) & Marilyn Monroe (Dior Addict) in the newest Dior ad for J'adore (2011).

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2011alternative pastappropriationAutodesk Flamecatwalk • catwalk show • CGIcharacter composite • Charlize Theron • Christian Dior • classical beautyco-optioncolour gradingcompositescompositingcut-up • digital image manipulation • Dior J adore • doppelganger • expectancy • fashionfilm starglamourgoldGrace Kellyhaute couture • Heavy Cross (2009) • Jean-Jacques Annaud • Julien Meesters • Manuel Souillac • Marilyn MonroeMarlene Dietrich • Mikros Image • nostalgianowherePalace of Versaillespaparazzi • Pascal Giroux • perfume • pre-show buzz • re-purposerealistic representationreanimatingrecreationrevisionscene design • separate sources • Stephane Pivron • substitution • The Gossip (band) • The Hall of Mirrors • TVC • visual effects compositing • visual effects designvisual elements combined

CONTRIBUTOR

Simon Perkins
25 JUNE 2011

Japan Has Made The Human Pop Star Obsolete

"Meet Eguchi Aimi. She's the newest member of Japan's teen girl group, AKB48. Like the rest of her 47 band mates, she's the embodiment of the a tween pop idol. She's got a sugary voice, perfect hair, shiny skin, and an unrelenting desire to plug consumer products, namely Glico's Ice No Mi candy. She appeared in the June 13 issue of Shukan Playboy magazine, where she was described as the 'Ultimate Love Bomb.' Aimi's star was rising fast.

What makes her special is that she doesn't exist. Glico now admits that Aimi is actually a computer generated image created by mashing up the features of AKB48's other members.

The band and the candy company struggled to pass Aimi off as an actual organism, but some of the band's obsessive fans had raised suspicions when they noticed the uncanny resemblance to other members. Others noticed a somewhat eerie quality to her movements."

(Vincent Trivett, 24 June 2011, Business Insider)

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TAGS

20113D visualisation • AKB48 • Akihabara • appearance • Atsuko Maeda • authenticityavatarbotCGI actorscharacter compositeco-optiondigital actors • Eguchi Aimi • girl group • Ice No Mi • J-PopJapanlifelikemanufactured band • Mariko Shinoda • mash-up • Mayu Watanabe • Minami Takahashi • pop group • pop idol • pop star • Prometheus (mythology)puppetrealistic representationresemblancesimulacrasynthespian • teenage culture • teenage girls • Tomomi Itano • tween pop idol • virtual charactervirtual girlvirtual peoplevisual depictionvisual elements combined • Yukari Sasaki • Yuko Oshima

CONTRIBUTOR

Simon Perkins
06 JULY 2008

Dove Evolution: exploiting female anxiety about beauty and self esteem

Dove co–option through the use of female anxiety about beauty and self esteem.

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CONTRIBUTOR

Lynne Ciochetto
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