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Which clippings match 'Co-option' keyword pg.1 of 2
29 OCTOBER 2017

Michael Glassco: Contested images: the politics and poetics of appropriation

"The dissertation traces the tactics of appropriation of Barbara Kruger, The Billboard Liberation Front and Shepard Fairey as exemplars of transgression and commodification within the changing commercial conditions of neo-liberalism. Their works, tactics and strategies are emphasized as points of insight into the practices and conditions of subversion as well as the limits of hegemonic containment that reproduces the political and economic structure within which they operated. The dissertation furthers and contributes to the theoretical and methodology of critical cultural studies as it emphasizes the role of the economy and ideology in reproducing the prevailing hegemonic order. Critical cultural studies hinges on the concepts of hegemony as lived discursive and ideological struggles over meaning and communication resources within historically specific and socially structured contexts. This framework emphasizes the poetics of appropriation - the use, meaning and spaces of articulation of visual representations with the politics - the socio-economic and discursive conditions that reproduce the dominant social order."

(Michael Glassco, 2012, University of Iowa)

TAGS

2012activismAdbustersadvertising hijacking • advertising imagery • advertising messages • appropriated images • appropriation activists • appropriation artists • appropriation practices • appropriation tactics • Barbara Kruger • Billboard Liberation Front • bricoleur • Buy Nothing Day • co-optioncommodificationconstructed identitiesconsumption spectaclecritical cultural hijacking • critical cultural studies • critique in public spaces • critique power • culture jammingdiscursive struggles • fauxvertising • graphic agitator • guerrilla artGuerrilla Girlsguerrilla tactics • hegemonic containment • hegemony • ideological struggle • ideological systems • ideological warfare • images of appropriation • institutionalised art • Jenny Holzer • manufacturing identity • media hijacking • Michael Glassco • neoliberalismparticipatory engagement • pastiche of visual codes • PhD thesis • poetics of appropriation • political protest • prevailing hegemonic order • privatisation of culture • public space • rebellious bricoleur • revolutionary subjects • Robbie Conal • Rosemary Coombe • Shepard Fairey • sublimating desire • subversionsubvertisements • subvertising • systematic asymmetries of power • tactic of dissent • tactical strikes • tactics of appropriation • tactics of guerrilla semiotics • The Billboard Liberation Front • transgression • TV Turn off Week • un-commercials • unequal access to cultural resources • University of Iowavisual codesvisual representation

CONTRIBUTOR

Simon Perkins
04 MARCH 2015

US Ad Council launches 'Love Has No Labels' ad campaign

"To coincide with the upcoming 50th anniversary of the Selma March (March 7–25, 1965), the Ad Council is leading an unprecedented group of historic brands to launch a new series of public service advertisements (PSAs) on behalf of their Love Has No Labels campaign. First announced in February, the digital–first campaign is designed to further understanding and acceptance of all communities regardless of race, religion, gender, sexual orientation, age and ability. The new television and online video PSAs encourage audiences to examine and challenge their own implicit bias."

(PR Newswire, 3 March 2015)

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TAGS

196550th anniversaryad campaign • Ad Council • advertising in public spaces • age bias • American Civil Rights Movement • bias • celebrate diversity • co-optioncreative advertising • cultural bias • digital first campaign • digital first strategy • digital screensdisability discriminationdiversity • gender diversity • gender equality • implicit bias • liberal societyliberal tolerance • Love Has No Labels • magic show • pluralistic societyPSApublic information advertisement • public screens • public service advertisement • racial diversity • religious diversity • religious freedom • revelation • Selma Voting Rights Movement • sentimentalitysexual orientation • understanding and acceptance • x-ray

CONTRIBUTOR

Simon Perkins
05 JULY 2014

A Feminist Analysis of the Dove Campaign for Real Beauty

Abstract: "Drawing from several areas of research, this thesis explores the ways in which Dove's Campaign for Real Beauty appropriates feminist themes to sell beauty products, to the detriment of female consumers. Advertising and marketing have long held the power to create, shape, and reinforce cultural norms, and for years, advertisers have been able to propagate and strengthen gender stereotypes. Though there has been a push since the late 1990s to stem the flow of sexist and potentially dangerous advertising messages about women's bodies, ads still disseminate harmful messages that contribute to the further sexualization and oppression of women in the United States. Dove is just one of the many female–targeted brands that claim to hold progressive, woman–positive ideals, while still selling products intended to make women more beautiful–supposedly the ultimate goal for any modern female. While the campaign professes a desire to increase confidence and self–esteem for women and girls around the globe, it promotes a post–feminist, consumerist agenda that actually reinforces what Naomi Wolf titled 'the beauty myth'. Linguistic and visual analyses of Dove's print and viral marketing tactics within the contexts of advertising, feminism, and consumer culture reveal that instead of 'redefining' beauty, the Dove campaign is, in actuality, reinforcing decades–old ideology about women's appearance and status in society."

(Caitlin McCleary, 2014)

McCleary, Caitlin M., "A Not–So–Beautiful Campaign: A Feminist Analysis of the Dove Campaign for Real Beauty" (2014). University of Tennessee Honors Thesis Projects. http://trace.tennessee.edu/utk_chanhonoproj/1691

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TAGS

2013advertising campaignanxietyappropriationbeauty industrybeauty productsbody imageco-optionconsumer culturecultural normsdepictions of womendissertationDove (brand) • Dove Real Beauty Sketches (2013) • drawingemotional responseemotive manipulationempowerment themeevocative advertisingfemale consumerfemale-targeted brandsfeminist analysisfeminist themesgender stereotypesgendered brands • honours thesis • marketing campaign • Naomi Wolf • physical appearancepost-feminist agenda • real beauty • Real Beauty (campaign) • redefining beauty • self-criticism • self-esteemself-perceptionsexualisation • sketch artist • sketching • The Beauty Myth (1990) • Unilever • University of Tennessee • viralviral adviral advertisingviral marketing tactics

CONTRIBUTOR

Simon Perkins
02 JULY 2014

Procter & Gamble use 'Like a Girl' viral to co-opt female consumers

"Procter & Gamble Co.'s Always today is launching 'Like a Girl,' a video ... that takes issue with generations of playground taunts about people running, throwing or fighting 'like a girl.' It asks: 'When did doing something 'like a girl' become an insult?'"

(Jack Neff, 26 June 2014, Advertising Age)

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CONTRIBUTOR

Simon Perkins
06 JUNE 2014

Co-option used to promote ethical consumption practices

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TAGS

1967advertising analysisanimal farmschickenco-option • Compassion in World Farming (organisation) • consumption practicescrueltyemotive manipulationethical consumptionethical practicesevocative advertising • factory farming practices • farm animal • farm animal welfare • farming • food marketing • food productionintensive agriculture • intensive factory farming • intensive farminglecture formatmarketing communicationmeat production • Nestle Shreddies • poultry • poultry farming • product innovation • product labelling • product rebranding • public presentation • rhetorical fearsystemised crueltywillful ignorance

CONTRIBUTOR

Simon Perkins
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