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Which clippings match 'Street Sign' keyword pg.1 of 2
03 OCTOBER 2014

Interactive dancing traffic lights make waiting more entertaining

"An interactive installation in Lisbon aims to encourage pedestrians to wait until it's safe to cross the road by making the traffic lights 'dance' using motion capture technology (+ movie).

Car brand Smart teamed up with advertising agency BBDO Germany to create a special pedestrian crossing light in the Portugese capital, featuring a red stick figure that dances to attract the attention of pedestrians who might otherwise walk out into the road.

The project was part of a wider marketing campaign by Smart to launch two new versions of its compact city car–the Smart ForTwo and the Smart ForFour–which also included a roadshow around Europe."

(Dezeen, 17 September 2014)

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CONTRIBUTOR

Simon Perkins
07 MAY 2013

ANAR Foundation: targeting children through lenticular imagery

"ANAR Foundation manages in Spain the European unique phone number 116 111, to attend children and teenagers under a risk situation. On this telephone number, only for minors, they can find the help they need in a totally anonymous and confidential way. But, how can we get our message to a child abuse victim, even when they are accompanied by an adult their aggressor?

Knowing the average height for adults and children under 10, we have created two different messages. Using an outdoor lenticular we show adults an awareness message, while children see a message where we offer them our help and show them the telephone number. A message only for children."

Fig.1 campaign created by Grey Spain (Grey EMEA, http://grey.com/emea/).

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TAGS

abuse • aggressor • ANAR Foundation • average height • awareness message • child abusechild protectionchildrendifferent angles • different height • displaydisplay advertising • Grey EMEA • GREY Group • height • lenticular image • lenticular imagerylenticular printing • only for children • optical effect • outdoor lenticular • perspective view • printed images • revelation • risk situation • secretsecret messageSpainstreet signteenagervictimviewing angleviewing perspectivevulnerable groups

CONTRIBUTOR

Simon Perkins
19 JANUARY 2011

Britains road traffic signs developed as unified national system

"Jock Kinneir and his assistant, Margaret Calvert, were the first professional designers of a national system of road traffic signs. Elsewhere it is still usual for this to be done by engineers and surveyors–and it shows. Kinneir's work, starting with the motorway system from 1957, was new. Existing signs did not meet standards of salience, conspicuity and discriminability, to support drivers' planning and execution of often safety–critical decisions–at speed, sometimes under adverse conditions."

(Paul Stiff, Winter 2010, Eye magazine)

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TAGS

1960s • Akzidenz Grotesk (typeface) • British Rail • British road signage • communication designcommunication designersdesign systemsdestination identificationdirectional informationgraphic information design • Heathrow Airport • Herbert Spencer • information design • instructional systems design • Jock Kinneir • Margaret Calvert • Ministry of Transport • motorway • motorway network • pictogram systempictorial systems • Rail Alphabet (typeface) • Richard Kinneir • road signage • road signssans-serif typeface • sign systems • signagesignage designstandardisationstreet signsymbol system • Transport (typeface) • typefacetypographer • Typographica (typography) • unified design vocabulary • unified visual language • United Kingdomvisual communicationvisual informationvisual language • visual sign systems • visual system

CONTRIBUTOR

Simon Perkins
08 NOVEMBER 2008

Snickers Don't Stop ad campaign: traffic light men rise up

"The ad was shot in Saudi Arabia, all the post was done in Amsterdam and the music is by a hip hop band out of Kuwait."

Client: Snickers; Agency: BBDO/Impact Dubai; Creatives: Jennie Morris, Sian Binder; Production Company: X Ray Films; Director: Joeri Holsheimer.

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TAGS

2007ad campaignAmsterdamanimation • Army of One (band) • Azza Aboual Magd • BBDO • BBDO Dubai • chase scenecrosswalkduelfightfight backfight sequencegreen • Hans Loosmann • high concepthigh concept filmhip-hop • Impact BBDO Dubai • Jennie Morris • Joeri Holshheimer • Kuwait • Lets Roll (song) • lights • little green man • little red man • Masterfoods Middle East • Middle East • Niels Scheide • Peter Russellreanimatingred • Rolf Van Slooten • Saudi Arabia • Sian Binder • Snickers • Soeren Schmidt • street sign • Tarek Abdallah • traffic lightUnited Arab Emirates • Valkieser Capital Images • X Ray Films

CONTRIBUTOR

Simon Perkins
13 JULY 2008

Protesting can be inspiring, too

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TAGS

American Copywriter • culture jammingprotestre-purposesocial commentstreet sign

CONTRIBUTOR

Simon Perkins
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